Mother Bird - CEO Baby Bird (Piperr) — A businessman trying to start up a business. Crab - veteran investors. Wave - competitors Shells product Other birds-consumers
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- Critical Thinking Marketers commonly ask celebritiesto endorse products, but tying a brand to a celebritycan come with risks if that celebrity falls out of favorwith the public as the result of a something they door say that is perceived negatively. How would youdetermine if the signing of a celebrity 10 an endorsement deal is worth the risk? Whal would you wan! toknow to make lhal determination and reduce the riskpotential1. If your company does business with your relative, there is a conflict of interest: A. Only if you personally benefit B. There is no conflict if your boss says it's acceptable for you to benefit C. If the company finds out you are related to the vendor D. None of these 2. When we describe an individual or group of individuals, we are: A. Stereotyping B. Gossiping C. Labeling D. All of these E. None of these 3. The only power that an individual cannot increase themselves is: A. Reward power B. Legitimate power C. Charismatic power D. Information powerWiththeaidofexamplesexplainhowtheconceptofmarketforcescouldbeimportantin describingentrepreneurialbehavior.
- Mini Case: Ben and Jerry’s Ice CreamThis idiosyncratic business was founded and developed by two partners, both entrepreneurs but, at face value, unlikely businessmen. Ben Cohen was a college dropout who had become a potter. His friend from hisschooldays was Jerry Greenfield, a laboratory assistant who had failed to make it into medical school. They had become ‘seventies hippies with few real job prospects’. They decided they wanted to do something themselvesand ‘looked for something they might succeed at’. They ‘liked food, so food it was!’ They could not afford the machinery for making bagels, their first choice, but ice cream was affordable. In 1977 they opened an ice-creamparlor in Burlington, Vermont, where there were ‘lots of students and no real competition’. They fostered a relaxed, hippy atmosphere and employed a blues pianist. Their ice cream was different, with large and unusualchunks. They were instantly successful in their first summer, but sales fell off in the fall and…Auva and Chad knew that they wanted more out of life. Auva works as an inspector for the city health department, which involves inspecting restaurants and food service establishments to see whether they are operating according to local laws. Chad worked as an insurance agent for the first 10 years of their marriage and stays at home even though their kids are old enough to take car of themselves. Their home is paid for and their oldest daughter has received a scholarship to attend their local state university. Their son, Chester, is a senior in high school. Neither Auva nor Chad has much experience in owning or operating a small business, yet this is what they want to do when their son graduates from high school. They have been frugal and have saved over $200,000 for this venture. Auva will not be quitting her job for a while. This will leave Chad with the responsibility of running the business. What type of business to start and why?Based on the articles on the following links"Griffin, K (2023) The Tupperware party is over. [Online] Available from: https://www.dailymail.co.uk/news/article11960521/The-Tupperware-party-iconic-brand-faces-collapse-77-years.html [Accessed April 2023 McCarthy K, (2023) Tupperware could go out of business, here’s why. [Online] Available from: https://abcnews.go.com/GMA/Food/tupperware-business/story? id=98495624#:~:text=Tupperware also chalked up lower,cash management and possible layoffs [Accessed April 2023] president and CEO Miguel Fernandez said the company has "embarked on a journey to turn around our operations" and "is doing everything in its power to mitigate the impacts of recent events -- taking immediate action to seek additional financing and address our financial position." Discuss in detail the role of Miguel Fernandes in the effectiveness of Tupperware’s turnaround strategy.
- Based on the articles on the following links"Griffin, K (2023) The Tupperware party is over. [Online] Available from: https://www.dailymail.co.uk/news/article11960521/The-Tupperware-party-iconic-brand-faces-collapse-77-years.html [Accessed April 2023 McCarthy K, (2023) Tupperware could go out of business, here’s why. [Online] Available from: https://abcnews.go.com/GMA/Food/tupperware-business/story? id=98495624#:~:text=Tupperware also chalked up lower,cash management and possible layoffs [Accessed April 2023] One of the main take-aways of the corporate strategy module has been the importance of strategy evaluation at all times during the strategic management process. Recommend how Tupperware can employ strategy evaluation to avoid strategy failure going forward.Based on the articles on the following links"Griffin, K (2023) The Tupperware party is over. [Online] Available from: https://www.dailymail.co.uk/news/article11960521/The-Tupperware-party-iconic-brand-faces-collapse-77-years.html [Accessed April 2023 McCarthy K, (2023) Tupperware could go out of business, here’s why. [Online] Available from: https://abcnews.go.com/GMA/Food/tupperware-business/story? id=98495624#:~:text=Tupperware also chalked up lower,cash management and possible layoffs [Accessed April 2023] According to the case study, Tupperware, an iconic organisation is struggling to remain afloat and relevant in 2023. Using the facts in the case study, analyse the business environment issues at play.With regards to unethical marketing practices, David Ingram (Examples of Legal But Unethical Situations in Business) writes: Marketing tactics can walk a fine line between persuasion and manipulation, and this is another area where subjective ethics come into play heavily. Some marketing tactics can take advantage of uneducated segments of the population, which can be perfectly legal while being scorned throughout the marketplace. For example, before the Credit Card Act of 2009, banks could lure teens into opening credit accounts with promises of financial freedom, regardless of the teens' ability to repay the high-interest debts. Other tactics can take advantage of harmful addictions by eliciting emotional responses. Casino commercials showing elated winners throwing money into the air is a prime example of this in a world where people can ruin their lives with a gambling addiction. Still other tactics can take advantage of people in need by luring them into predatory services, such…
- Likert scale (5- strongly agree, 4- agree, 3 - neutral, 2- disagree,1- strongly disagree) questions about: 1. Positive Mental Attitude of an Entrepreneur 2. Creative Mindset of an Entrepreneur 3. Persuasive Communication Ability of an Entrepreneur 4. Intrinsic Motivation and Drive of an Entrepreneur 5. Tenacity and ability to learn from failure training of an EntrepreneurWhich of Graeter’s stakeholders are most affected by thefamily’s decision to take a long-term view of the businessrather than aiming for short-term profit? Explain your answer.Howcanhumanresourcemanagershelpemployeesdealwithwork/lifebalanceissues?