Critical Thinking Marketers commonly ask celebritiesto endorse products, but tying a brand to a celebritycan come with risks if that celebrity falls out of favorwith the public as the result of a something they door say that is perceived negatively. How would youdetermine if the signing of a celebrity 10 an endorsement deal is worth the risk? Whal would you wan! toknow to make lhal determination and reduce the riskpotential

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking Marketers commonly ask celebrities
to endorse products, but tying a brand to a celebrity
can come with risks if that celebrity falls out of favor
with the public as the result of a something they do
or say that is perceived negatively. How would you
determine if the signing of a celebrity 10 an endorsement deal is worth the risk? Whal would you wan! to
know to make lhal determination and reduce the risk
potential

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