Marketing plan Marketers must understand the tools of their trade Using both the textbook and Cybrary resources, WHAT are the essential marketing tools ( research) Then create a report in which you address the following questions: What is the overall purpose of a marketing plan? How do a marketing plan and strategic marketing plan fit together? What are some legal or ethical issues you may need to consider? List and describe the various components of a strategic marketing plan?
Marketing plan Marketers must understand the tools of their trade Using both the textbook and Cybrary resources, WHAT are the essential marketing tools ( research) Then create a report in which you address the following questions: What is the overall purpose of a marketing plan? How do a marketing plan and strategic marketing plan fit together? What are some legal or ethical issues you may need to consider? List and describe the various components of a strategic marketing plan?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Marketing plan
Marketers must understand the tools of their trade Using
both the textbook and Cybrary resources,
WHAT are the essential
Then create a report in which you address the following
questions:
What is the overall purpose of a marketing plan?
How do a marketing plan and strategic marketing plan fit
together?
What are some legal or ethical issues you may need to
consider?
List and describe the various components of a strategic
marketing plan? This portion of the project provides a framework for the
remaining assignments in the class
Winer, RS (2004) Marketing management, 2nd edition Upper
Saddle River, NJ:
Pearson Education, Inc
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