nagement of your company, a manufacturer and marketer of a wireless devices, has decided to pursue a international expansion opportunities in africa. In order to achieve some economic scale, your strategy is aiming for a strategy of minimum local adoptation. Focusing an african country of your choice, prepare an executive summary that features aspects of the product that cannot be standardized and that must be adopted to local conditions
nagement of your company, a manufacturer and marketer of a wireless devices, has decided to pursue a international expansion opportunities in africa. In order to achieve some economic scale, your strategy is aiming for a strategy of minimum local adoptation. Focusing an african country of your choice, prepare an executive summary that features aspects of the product that cannot be standardized and that must be adopted to local conditions
Chapter13: Direct Foreign Investment
Section: Chapter Questions
Problem 15QA
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The top management of your company, a manufacturer and marketer of a wireless devices, has decided to pursue a international expansion opportunities in africa. In order to achieve some economic scale, your strategy is aiming for a strategy of minimum local adoptation. Focusing an african country of your choice, prepare an executive summary that features aspects of the product that cannot be standardized and that must be adopted to local conditions
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