Nestle promoted their infant formula in poor countries as a supplementary food to be given for infants along with breast milk. Nestle then advertised their product in a compelling way, which made the mothers of the poor countries to believe that, they must give the infant formula for their infants. However, the formula needed to be mixed with clean water, which was the biggest lack in the poor countries such as Africa, where Nestle focused as their main markets. Due to lack of clean water and due to illiteracy of the mothers in poor countries, infant formula was mixed with water which was not clean and the babies who consumed the formula had to go through serious health issues, which sometimes caused even death. It was reported that, Nestle knew the illiteracy and the lack of clean water in African countries, yet, Nestle did not alarm it, as it might minimize their market and loss of profits (Wijesinghe, 2018). It can be clearly seen, of the lack of decency from this corporation on their violation of human rights. Every person in this world, despite being poor or wealthy, has a right to life, a healthy one at that. Despite the fact that many international and national laws exist to protect human rights, multinational corporations are reported to be violating these rights in these markets. Discuss two (2) ethical approaches which can be incorporated when making ethical decisions in the company mentioned above.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Nestle promoted their infant formula in poor countries as a supplementary food to be given for infants along with breast milk. Nestle then advertised their product in a compelling way, which made the mothers of the poor countries to believe that, they must give the infant formula for their infants. However, the formula needed to be mixed with clean water, which was the biggest lack in the poor countries such as Africa, where Nestle focused as their main markets. Due to lack of clean water and due to illiteracy of the mothers in poor countries, infant formula was mixed with water which was not clean and the babies who consumed the formula had to go through serious health issues, which sometimes caused even death. It was reported that, Nestle knew the illiteracy and the lack of clean water in African countries, yet, Nestle did not alarm it, as it might minimize their market and loss of profits (Wijesinghe, 2018). It can be clearly seen, of the lack of decency from this corporation on their violation of human rights. Every person in this world, despite being poor or wealthy, has a right to life, a healthy one at that. Despite the fact that many international and national laws exist to protect human rights, multinational corporations are reported to be violating these rights in these markets.

Discuss two (2) ethical approaches which can be incorporated when making ethical decisions in the company mentioned above.

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