Explain the concept of integrated marketing communication (IMC): what is an IMC and why it is important Provide three different marketing strategies (advertising campaigns) that could deploy for the above given tour operator example

Explain the concept of integrated marketing communication (IMC): what is an IMC and why it is important Provide three different marketing strategies (advertising campaigns) that could deploy for the above given tour operator example

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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You work for a tour company who is creating an integrated marketing campaigns in order to promote the Italy packages and increase sales. Please answer the following analysis questions:

Explain the concept of integrated marketing communication (IMC): what is an IMC and why it is important

Provide three different marketing strategies (advertising campaigns) that could deploy for the above given tour operator example

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