Nowadays business environment is filled with uncertainty. Keeping the logistics operations free from disruption is one of the biggest challenges for supply chain decision-makers. In the first wave of Covid, there was a strict lockdown in various parts of the world that has halted the logistics operations. Fortunately, the world is going back to its normal state. Organizations have learned a lot from the first wave of COVID19 lockdown. However, there is still some uncertainty about future events. Consider that you are working as a logistics manager for a manufacturing company. What logistics strategies and decisions will you take to keep a smooth flow of its materials and products from the suppliers to the customers keeping that uncertainty in mind?

Nowadays business environment is filled with uncertainty. Keeping the logistics operations free from disruption is one of the biggest challenges for supply chain decision-makers. In the first wave of Covid, there was a strict lockdown in various parts of the world that has halted the logistics operations. Fortunately, the world is going back to its normal state. Organizations have learned a lot from the first wave of COVID19 lockdown. However, there is still some uncertainty about future events. Consider that you are working as a logistics manager for a manufacturing company. What logistics strategies and decisions will you take to keep a smooth flow of its materials and products from the suppliers to the customers keeping that uncertainty in mind?

MKTG 12:STUDENT ED.-TEXT

12th Edition

ISBN:9781337407595

Author:Lamb

Publisher:Lamb

Chapter13: Supply Chain Management And Marketing Channels

Section: Chapter Questions

Problem 2LO

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