supply chain design in a matrix form.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section15.1: L.l.bean: Open 24/7, Click Or Brick
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The trade-off between transportation and inventory costs is significant when designing a supply chain network. Two fundamental supply chain decisions involving this trade-off are Choice of Transportation Mode and Inventory aggregation.

Design a complete supply chain network for a FMCG company based in Pakistan. However, suppliers are both local and international but the distribution is confined in Pakistan only. This is a push-based industry and business model is horizontal. You are required to do the following activities and don’t write anything in detail. Use bullet points to answer.

  • Warehouses at each stage, its type and strategies for warehouse location

You are supposed to present a summary of your supply chain design in a matrix form.

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