O False QUESTION 18 Buyer-seller relationships are typically more import O True O False QUESTION 19 "Derived demand" by a business refers to its needi O True False QUESTION 20 Those who use, influence, decide, and buy may be O True

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
Section: Chapter Questions
Problem 2.3CE
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QUESTION 17
Business-to-business (B2B) marketing is very similar to consumer marketing.
O True
O False
QUESTION 18
Buyer-seller relationships are typically more important and developed in B28 than in consumer markets.
O True
O False
QUESTION 19
"Derived demand" by a business refers to its needs to purchase goods and services which will increase profits and/or reduce costs.
O True
O False
QUESTION 20
Those who use, influence, decide, and buy may be separate or in some combination when making a business purchase.
O True
O False
Transcribed Image Text:QUESTION 17 Business-to-business (B2B) marketing is very similar to consumer marketing. O True O False QUESTION 18 Buyer-seller relationships are typically more important and developed in B28 than in consumer markets. O True O False QUESTION 19 "Derived demand" by a business refers to its needs to purchase goods and services which will increase profits and/or reduce costs. O True O False QUESTION 20 Those who use, influence, decide, and buy may be separate or in some combination when making a business purchase. O True O False
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