O Powell Motors, an automobile manufacturing company, spent considerable time, effort, and money to develop a reinforced fibre dashboard for its cars without researching customer needs. The cars manufactured by Powell Motors are priced higher than other companies' cars belonging to the same segment because of the new dashboard. The company has introduced the cars in the market hoping that customers would like this type of dashboard in their cars and would buy them despite the high price. In this scenario, what era has Powell Motors best reflected? a. sales era b. production era c. market era d. societal marketing era
O Powell Motors, an automobile manufacturing company, spent considerable time, effort, and money to develop a reinforced fibre dashboard for its cars without researching customer needs. The cars manufactured by Powell Motors are priced higher than other companies' cars belonging to the same segment because of the new dashboard. The company has introduced the cars in the market hoping that customers would like this type of dashboard in their cars and would buy them despite the high price. In this scenario, what era has Powell Motors best reflected? a. sales era b. production era c. market era d. societal marketing era
Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter3: Demand Analysis
Section: Chapter Questions
Problem 2.5CE
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help please answer in text form with proper workings and explanation for each and every part and steps with concept and introduction no
![O
Powell Motors, an automobile manufacturing company, spent considerable time, effort, and money to develop a
reinforced fibre dashboard for its cars without researching customer needs. The cars manufactured by Powell Motors
are priced higher than other companies' cars belonging to the same segment because of the new dashboard. The
company has introduced the cars in the market hoping that customers would like this type of dashboard in their cars
and would buy them despite the high price. In this scenario, what era has Powell Motors best reflected?
a. sales era
b. production era
c. market era
d. societal marketing era](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F3f45b1e2-3c23-45db-b4ff-890efdc460fa%2F4085aa62-314e-4aa2-9496-d947ee074f0e%2F2i14yp_processed.jpeg&w=3840&q=75)
Transcribed Image Text:O
Powell Motors, an automobile manufacturing company, spent considerable time, effort, and money to develop a
reinforced fibre dashboard for its cars without researching customer needs. The cars manufactured by Powell Motors
are priced higher than other companies' cars belonging to the same segment because of the new dashboard. The
company has introduced the cars in the market hoping that customers would like this type of dashboard in their cars
and would buy them despite the high price. In this scenario, what era has Powell Motors best reflected?
a. sales era
b. production era
c. market era
d. societal marketing era
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