Туре of each type of subscriber website Number of Travel and Travel Cooking website cooking subscriber only only bundle 1,000 Travelers $10 $6 $16 1,000 Cooks $5 $10 $15 As shown in the table above, a company is targeting two groups of consumers-those who love to travel and those who love to cook. The company has very useful web content that it wants to market to these two groups, and it has estimated what each group would be willing to pay (their demand prices) for access to each type of content for a month. What is the best option for the company? Select one: a. Price the travel website at $5/month, the cooking website at $6/month, and sell them separately. O b. Price a bundle of the two websites at $16/month. O c. Price the travel website at $10/month, the cooking website at 10/month, and sell them separately. O d. Price a bundle of the two websites at $15/month.

Principles of Economics 2e
2nd Edition
ISBN:9781947172364
Author:Steven A. Greenlaw; David Shapiro
Publisher:Steven A. Greenlaw; David Shapiro
Chapter6: Consumer Choices
Section: Chapter Questions
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Туре of
each type of subscriber website
Number of
Travel and
Travel
Cooking
website
cooking
subscriber
only
only
bundle
1,000
Travelers
$10
$6
$16
1,000
Cooks
$5
$10
$15
As shown in the table above, a company is targeting two groups of consumers-those who love to travel and those who love to cook. The company has very
useful web content that it wants to market to these two groups, and it has estimated what each group would be willing to pay (their demand prices) for access to
each type of content for a month.
What is the best option for the company?
Select one:
a. Price the travel website at $5/month, the cooking website at $6/month, and sell them separately.
O b. Price a bundle of the two websites at $16/month.
O c.
Price the travel website at $10/month, the cooking website at 10/month, and sell them separately.
O d. Price a bundle of the two websites at $15/month.
Transcribed Image Text:Туре of each type of subscriber website Number of Travel and Travel Cooking website cooking subscriber only only bundle 1,000 Travelers $10 $6 $16 1,000 Cooks $5 $10 $15 As shown in the table above, a company is targeting two groups of consumers-those who love to travel and those who love to cook. The company has very useful web content that it wants to market to these two groups, and it has estimated what each group would be willing to pay (their demand prices) for access to each type of content for a month. What is the best option for the company? Select one: a. Price the travel website at $5/month, the cooking website at $6/month, and sell them separately. O b. Price a bundle of the two websites at $16/month. O c. Price the travel website at $10/month, the cooking website at 10/month, and sell them separately. O d. Price a bundle of the two websites at $15/month.
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