Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 15,330 for the Sleepeze, 12,340 for the Plushette, and 4,620 for the Ultima. Gene Dixon, vice president of sales, has provided the following information: Salaries for his office (including himself at $62,850, a marketing research assistant at $35,750, and an administrative assistant at $22,600) are budgeted for $121,200 next year. Depreciation on the offices and equipment is $22,150 per year. Office supplies and other expenses total $19,650 per year. Advertising has been steady at $19,000 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this high-end mattress. Gene believes the company should spend 20 percent of first-year Ultima sales for a print and television campaign. Commissions on the Sleepeze and Plushette lines are 5 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores. Last year, shipping for the Sleepeze and Plushette lines averaged $50 per unit sold. Gene expects the Ultima line to ship for $75 per unit sold since this model features a larger mattress. Suppose that Gene is considering three sales scenarios as follows:   Pessimistic   Expected   Optimistic   Price Quantity   Price Quantity   Price Quantity Sleepeze $175 12,680   $193 15,330   $193 17,660 Plushette 295 10,460   350 12,340   361 14,510 Ultima 880 1,900   990 4,620   1,180 4,620 Suppose Gene determines that next year's Sales Division activities include the following: Research—researching current and future conditions in the industry Shipping—arranging for shipping of mattresses and handling calls from purchasing agents at retail stores to trace shipments and correct errors Jobbers—coordinating the efforts of the independent jobbers who sell the mattresses Basic ads—placing print and television ads for the Sleepeze and Plushette lines Ultima ads—choosing and working with the advertising agency on the Ultima account Office management—operating the Sales Division office The percentage of time spent by each employee of the Sales Division on each of the above activities is given in the following table:   Gene Research Assistant Administrative Assistant Research -   75 % -   Shipping 35 % -   25 % Jobbers 10   10   15   Basic ads -   15   35   Ultima ads 35   -   5   Office management 20   -   20   Additional information is as follows: Depreciation on the office equipment belongs to the office management activity. Of the $19,650 for office supplies and other expenses, $4,600 can be assigned to telephone costs which can be split evenly between the shipping and jobbers' activities. An additional $2,800 per year is attributable to Internet connections and fees, and the bulk of these costs (80 percent) are assignable to research. The remainder is a cost of office management. All other office supplies and costs are assigned to the office management activity. Required: Question Content Area 1. Prepare an activity-based budget for next year by activity. Use the expected level of sales activity. If required, round answers to the nearest dollar. Olympus, Inc.Activity-Based BudgetFor Next Year Research:         $Salaries       Internet connections $Internet connections   Shipping:         $Salaries       Telephone       Ship Sleepeze       Ship Plushette       Ship Ultima Ship Ultima   Jobbers:         $Salaries       Telephone       Commissions Commissions   Basic ads:         $Salaries       Advertising Advertising   Ultima ads:         $Salaries       Advertising Advertising   Office management:         $Salaries       Depreciation       Office Supplies Office Supplies   Total     $fill in the blank 2354b4040fde02e_41   Question Content Area 2. On the basis of the budget prepared in Requirement 1, advise Gene regarding actions that might be taken to reduce expenses.

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
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Chapter8: Budgeting For Planning And Control
Section: Chapter Questions
Problem 29E: Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima....
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Activity-Based Budget

Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 15,330 for the Sleepeze, 12,340 for the Plushette, and 4,620 for the Ultima. Gene Dixon, vice president of sales, has provided the following information:

  1. Salaries for his office (including himself at $62,850, a marketing research assistant at $35,750, and an administrative assistant at $22,600) are budgeted for $121,200 next year.
  2. Depreciation on the offices and equipment is $22,150 per year.
  3. Office supplies and other expenses total $19,650 per year.
  4. Advertising has been steady at $19,000 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this high-end mattress. Gene believes the company should spend 20 percent of first-year Ultima sales for a print and television campaign.
  5. Commissions on the Sleepeze and Plushette lines are 5 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores.
  6. Last year, shipping for the Sleepeze and Plushette lines averaged $50 per unit sold. Gene expects the Ultima line to ship for $75 per unit sold since this model features a larger mattress.

Suppose that Gene is considering three sales scenarios as follows:

  Pessimistic   Expected   Optimistic
  Price Quantity   Price Quantity   Price Quantity
Sleepeze $175 12,680   $193 15,330   $193 17,660
Plushette 295 10,460   350 12,340   361 14,510
Ultima 880 1,900   990 4,620   1,180 4,620

Suppose Gene determines that next year's Sales Division activities include the following:

Research—researching current and future conditions in the industry

Shipping—arranging for shipping of mattresses and handling calls from purchasing agents at retail stores to trace shipments and correct errors

Jobbers—coordinating the efforts of the independent jobbers who sell the mattresses

Basic ads—placing print and television ads for the Sleepeze and Plushette lines

Ultima ads—choosing and working with the advertising agency on the Ultima account

Office management—operating the Sales Division office

The percentage of time spent by each employee of the Sales Division on each of the above activities is given in the following table:

 
Gene
Research
Assistant
Administrative
Assistant
Research -   75 % -  
Shipping 35 % -   25 %
Jobbers 10   10   15  
Basic ads -   15   35  
Ultima ads 35   -   5  
Office management 20   -   20  

Additional information is as follows:

  1. Depreciation on the office equipment belongs to the office management activity.
  2. Of the $19,650 for office supplies and other expenses, $4,600 can be assigned to telephone costs which can be split evenly between the shipping and jobbers' activities. An additional $2,800 per year is attributable to Internet connections and fees, and the bulk of these costs (80 percent) are assignable to research. The remainder is a cost of office management. All other office supplies and costs are assigned to the office management activity.

Required:

Question Content Area

1. Prepare an activity-based budget for next year by activity. Use the expected level of sales activity. If required, round answers to the nearest dollar.

Olympus, Inc.Activity-Based BudgetFor Next Year
Research:      
 
$Salaries    
 
Internet connections $Internet connections  
Shipping:      
 
$Salaries    
 
Telephone    
 
Ship Sleepeze    
 
Ship Plushette    
 
Ship Ultima Ship Ultima  
Jobbers:      
 
$Salaries    
 
Telephone    
 
Commissions Commissions  
Basic ads:      
 
$Salaries    
 
Advertising Advertising  
Ultima ads:      
 
$Salaries    
 
Advertising Advertising  
Office management:      
 
$Salaries    
 
Depreciation    
 
Office Supplies Office Supplies  
Total     $fill in the blank 2354b4040fde02e_41
 

Question Content Area

2. On the basis of the budget prepared in Requirement 1, advise Gene regarding actions that might be taken to reduce expenses.

 
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