Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima. Forecast sales for next year are 15,330 for the Sleepeze, 12,340 for the Plushette, and 4,620 for the Ultima. Gene Dixon, vice president of sales, has provided the following information: Salaries for his office (including himself at $62,850, a marketing research assistant at $35,750, and an administrative assistant at $22,600) are budgeted for $121,200 next year. Depreciation on the offices and equipment is $22,150 per year. Office supplies and other expenses total $19,650 per year. Advertising has been steady at $19,000 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this high-end mattress. Gene believes the company should spend 20 percent of first-year Ultima sales for a print and television campaign. Commissions on the Sleepeze and Plushette lines are 5 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores. Last year, shipping for the Sleepeze and Plushette lines averaged $50 per unit sold. Gene expects the Ultima line to ship for $75 per unit sold since this model features a larger mattress. Suppose that Gene is considering three sales scenarios as follows: Pessimistic Expected Optimistic Price Quantity Price Quantity Price Quantity Sleepeze $175 12,680 $193 15,330 $193 17,660 Plushette 295 10,460 350 12,340 361 14,510 Ultima 880 1,900 990 4,620 1,180 4,620 Suppose Gene determines that next year's Sales Division activities include the following: Research—researching current and future conditions in the industry Shipping—arranging for shipping of mattresses and handling calls from purchasing agents at retail stores to trace shipments and correct errors Jobbers—coordinating the efforts of the independent jobbers who sell the mattresses Basic ads—placing print and television ads for the Sleepeze and Plushette lines Ultima ads—choosing and working with the advertising agency on the Ultima account Office management—operating the Sales Division office The percentage of time spent by each employee of the Sales Division on each of the above activities is given in the following table: Gene Research Assistant Administrative Assistant Research - 75 % - Shipping 35 % - 25 % Jobbers 10 10 15 Basic ads - 15 35 Ultima ads 35 - 5 Office management 20 - 20 Additional information is as follows: Depreciation on the office equipment belongs to the office management activity. Of the $19,650 for office supplies and other expenses, $4,600 can be assigned to telephone costs which can be split evenly between the shipping and jobbers' activities. An additional $2,800 per year is attributable to Internet connections and fees, and the bulk of these costs (80 percent) are assignable to research. The remainder is a cost of office management. All other office supplies and costs are assigned to the office management activity. Required: Question Content Area 1. Prepare an activity-based budget for next year by activity. Use the expected level of sales activity. If required, round answers to the nearest dollar. Olympus, Inc.Activity-Based BudgetFor Next Year Research: $Salaries Internet connections $Internet connections Shipping: $Salaries Telephone Ship Sleepeze Ship Plushette Ship Ultima Ship Ultima Jobbers: $Salaries Telephone Commissions Commissions Basic ads: $Salaries Advertising Advertising Ultima ads: $Salaries Advertising Advertising Office management: $Salaries Depreciation Office Supplies Office Supplies Total $fill in the blank 2354b4040fde02e_41 Question Content Area 2. On the basis of the budget prepared in Requirement 1, advise Gene regarding actions that might be taken to reduce expenses.
Activity-Based Budget
Olympus, Inc., manufactures three models of mattresses: the Sleepeze, the Plushette, and the Ultima.
- Salaries for his office (including himself at $62,850, a
marketing research assistant at $35,750, and an administrative assistant at $22,600) are budgeted for $121,200 next year. Depreciation on the offices and equipment is $22,150 per year.- Office supplies and other expenses total $19,650 per year.
- Advertising has been steady at $19,000 per year. However, the Ultima is a new product and will require extensive advertising to educate consumers on the unique features of this high-end mattress. Gene believes the company should spend 20 percent of first-year Ultima sales for a print and television campaign.
- Commissions on the Sleepeze and Plushette lines are 5 percent of sales. These commissions are paid to independent jobbers who sell the mattresses to retail stores.
- Last year, shipping for the Sleepeze and Plushette lines averaged $50 per unit sold. Gene expects the Ultima line to ship for $75 per unit sold since this model features a larger mattress.
Suppose that Gene is considering three sales scenarios as follows:
Pessimistic | Expected | Optimistic | ||||||
Price | Quantity | Price | Quantity | Price | Quantity | |||
Sleepeze | $175 | 12,680 | $193 | 15,330 | $193 | 17,660 | ||
Plushette | 295 | 10,460 | 350 | 12,340 | 361 | 14,510 | ||
Ultima | 880 | 1,900 | 990 | 4,620 | 1,180 | 4,620 |
Suppose Gene determines that next year's Sales Division activities include the following:
Research—researching current and future conditions in the industry
Shipping—arranging for shipping of mattresses and handling calls from purchasing agents at retail stores to trace shipments and correct errors
Jobbers—coordinating the efforts of the independent jobbers who sell the mattresses
Basic ads—placing print and television ads for the Sleepeze and Plushette lines
Ultima ads—choosing and working with the advertising agency on the Ultima
Office management—operating the Sales Division office
The percentage of time spent by each employee of the Sales Division on each of the above activities is given in the following table:
Gene |
Research Assistant |
Administrative Assistant |
||||
Research | - | 75 | % | - | ||
Shipping | 35 | % | - | 25 | % | |
Jobbers | 10 | 10 | 15 | |||
Basic ads | - | 15 | 35 | |||
Ultima ads | 35 | - | 5 | |||
Office management | 20 | - | 20 |
Additional information is as follows:
- Depreciation on the office equipment belongs to the office management activity.
- Of the $19,650 for office supplies and other expenses, $4,600 can be assigned to telephone costs which can be split evenly between the shipping and jobbers' activities. An additional $2,800 per year is attributable to Internet connections and fees, and the bulk of these costs (80 percent) are assignable to research. The remainder is a cost of office management. All other office supplies and costs are assigned to the office management activity.
Required:
Question Content Area
1. Prepare an activity-based budget for next year by activity. Use the expected level of sales activity. If required, round answers to the nearest dollar.
Research: | |||
|
$Salaries | ||
|
Internet connections | $Internet connections | |
Shipping: | |||
|
$Salaries | ||
|
Telephone | ||
|
Ship Sleepeze | ||
|
Ship Plushette | ||
|
Ship Ultima | Ship Ultima | |
Jobbers: | |||
|
$Salaries | ||
|
Telephone | ||
|
Commissions | Commissions | |
Basic ads: | |||
|
$Salaries | ||
|
Advertising | Advertising | |
Ultima ads: | |||
|
$Salaries | ||
|
Advertising | Advertising | |
Office management: | |||
|
$Salaries | ||
|
Depreciation | ||
|
Office Supplies | Office Supplies | |
Total | $fill in the blank 2354b4040fde02e_41 |
Question Content Area
2. On the basis of the budget prepared in Requirement 1, advise Gene regarding actions that might be taken to reduce expenses.
Step by step
Solved in 3 steps with 4 images