One of the major disadvantages of the focus group interview approach is that 1. it is difficult to get in-depth information about the research topic. 2. ideas generated by the group can't be tested later with other research. 3.once the interview is over there is no way for a marketing manager who was not there to evaluate what went on. 4. there is no interviewer, so the research questions may not be answered. 5. it is difficult to measure the results objectively
One of the major disadvantages of the focus group interview approach is that 1. it is difficult to get in-depth information about the research topic. 2. ideas generated by the group can't be tested later with other research. 3.once the interview is over there is no way for a marketing manager who was not there to evaluate what went on. 4. there is no interviewer, so the research questions may not be answered. 5. it is difficult to measure the results objectively
Chapter1: The Art And Science Of Economic Analysis
Section: Chapter Questions
Problem 4.8P
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One of the major disadvantages of the focus group interview approach is that
1. it is difficult to get in-depth information about the research topic.
2. ideas generated by the group can't be tested later with other research.
3.once the interview is over there is no way for a marketing manager who was not there to evaluate what went on.
4. there is no interviewer, so the research questions may not be answered.
5. it is difficult to measure the results objectively.
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