organization's current channel partners are particularly expensive, unreliable, or unable to meet organization's distribution needs" 1. Expalin why and how firm use forward integration in such situation.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
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"An organization's current channel partners are particularly expensive, unreliable, or unable to meet organization's distribution needs"

1. Expalin why and how firm use forward integration in such situation.

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