What are (1) the promotion objectives, (2) the amounts of money that can be budgeted for the promotion program, and (3) the kinds of promotion to be used?
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| What are (1) the promotion objectives, (2) the amounts of money that can be budgeted for the promotion program, and (3) the kinds of promotion to be used? |
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- you have to choose between three advertising campaigns outlined by your agency. the first (a) is a soft-sell, honest, straight-information campaign. the second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. the third (c) involves a noisy, somewhat irritating com- mercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?What are four common methods of developing a promotion budget? Which is best and why?You have to choose between three advertising campaigns outlined by your agency. The first (a) is a soft-sell, honest, straight-information campaign. The second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. The third (c) involves a noisy, somewhat irritating commercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?
- Explain , How can companies strike a balance between offering attractive sales promotions to attract new customers and maintaining customer loyalty and satisfaction among existing customers?When should the promotion be run?Suppose you introduced a new consumer food product and invested heavily both in national advertising (pull strategy) and in training and motivating your field salesforce to sell the product to food stores (push strategy). What kinds of feed- back would you receive from both the advertising and your salesforce? How could you increase both the quality and quantity of each?
- How should Banyan Tree set its promotion budget?What method does a vacation planning company use to allocate the promotion budget across marketing vehicles?17. Understanding the advertising response function helps marketers _______. a. multiply returns by constantly increasing the money spent on advertising b. achieve consumer loyalty regardless of the quality of the product or service c. use their advertising budgets wisely to reach their target market d. invest a large amount of money on advertising and promotion
- Describe the major elements of a promotion mix. Is it more likely that an organization would use one ingredient of the promotion mix or multiple ingredients? How can this strategy be beneficial to the organization9 Assume that you are a marketing consultant. Provide detailed advice to the marketing department on how to build an effective direct marketing campaign.For this deeper dive, find a visual or audio health promotion example. Who is the intended audience for your chosen example? How do you know? Does it meet the intended audiences’ needs, realities, and expectations? How did you make that determination? What might be missing from the health promotion material or where is there room for improvement?