Outline the five roles within the buying center.

Q: How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?

A: Marketing Oriented firm develops its business and products around the needs of the customer by activ...

Q: How has the use of digital media impacted marketing communications?

A: Digital media can be explained as a form of media in which the company uses electronic ways to distr...

Q: Explain the strategic planning process

A: It is the well-intended cautious business moe in order to counter the rivals and ensuring the maximu...

Q: A cable company spends on average S600 to acquire a customer. Annual maintenance costs per customer-...

A: Hello thank you for the question. As per guidelines, we would provide only one answer at a time. Ple...

Q: How can a small cosmetics wholesaler located in Jacksonville, Florida use social media and e-busines...

A: A small cosmetics wholesaler located in Jacksonville, Florida use social media and e-business to inc...

Q: Why the amount of digital data is estimated to double every two years?

A: Digital data refers to the data which is not stored in the physical form, rather it is stored in dig...

Q: Which of the following describes an interactivecommunity bulletin board?a. Blogsb. Podcastsc. Forums...

A: Interactive community is a online community where visitors can read and posts the topics pf common i...

Q: What are the risks of creating a positioning map on your own and without statistical data?

A: Positioning can be explained as a method by which the marketers of a company try to understand and c...

Q: Discuss the potential cost advantages to a business of expanding?

A: Business expansion means growing your business to a new level that creates more opportunities for yo...

Q: How can people with different personal values worktogether to make ethical decisions in organization...

A: The collaboration and cooperative work culture can help in achieving the moral dimension of decision...

Q: What are the major differences between consumer and trade sales promotion methods? Give examples of ...

A: The process of selling a product aggressively by offering incentives to resellers to buy more quanti...

Q: What are the major components of a marketing plan?

A: There are several constituents which are the facilitator of the marketing function. Some of the prom...

Q: T F The marketing mix is composed of product,price, distribution, and promotion.

A: Marketing mix is a set of marketing tools which is crucial to develop the marketing strategy and pla...

Q: What are the primary concerns of business customers?

A: In every business, customers are considered the chief because they help to generate revenue. In gene...

Q: What's does the workers owe to the firm from an ethical perspective?

A: The business works in an environment where it analyzes consumer’s needs and fulfills them by supplyi...

Q: Identify and analyze 4 factors that are pre-eminent in determining an appropriate integrated communi...

A: Communication mix, also known as the promotional mix is a blend of different marketing techniques th...

Q: What are the major components of a marketing strategy? 1 - 2 paragraphs

A: Marketing is an activity of identification, planning, executing and conceptualizing market needs in ...

Q: A short-term promissory note issued by largecorporations is known asa. debenture agreement.b. equity...

A: A short-term promissory note issued by largecorporations is a written agreement which is between the...

Q: How have digital media affected the pricing ofproducts? Give examples of the opportunities andchalle...

A: In the changing world, digital media becomes an important platform for every individual either for a...

Q: The first step in the personal-selling process isa. product display.b. prospecting.c. approaching th...

A: Personal selling refers to the selling via a salesperson who keeps the customer engaged and focuses ...

Q: For what types of products are psychological pricingstrategies most likely to be used?

A: In the psychological scientific pricing method, it is a business method of lowering the price rather...