PE DEV LTD is a local company outsourced by manufacturing companies both local and international to produce engineering graphics of their designs. The management of the company is considering switching from manual drawings to computer-aided drawing (CAD). They are however not sure if it would be a good idea. Justify if it’s a good decision by providing the challenges and gains

PE DEV LTD is a local company outsourced by manufacturing companies both local and international to produce engineering graphics of their designs. The management of the company is considering switching from manual drawings to computer-aided drawing (CAD). They are however not sure if it would be a good idea. Justify if it’s a good decision by providing the challenges and gains

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 4SC

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