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| Perform a SWOT analysis for Starbucks and Dunkin’ Donuts. Based on your analysis, in which company would you invest? Justify your answer. |
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- What are somerecommendations for strategic plans to improve the position of the Starbucks Company?Which growth strategies have been pursued by Starbucks and Dunkin’Donuts in the past? Which strategies do you believe will be mostsuccessful for the two firms in the future? Why?What do you see as positives and negatives with the selected business strategy of Starbucks in its competitive situation?
- Who is winning the coffee war Starbucks or Dunkin’ Donuts and why? Explain which growth strategies have been pursued by Starbucks and Dunkin’ Donuts in the past? Which strategies do you believe will be most successful for two firms in the future? Why? What new marketing concept will “you” implement towards market penetration if given the opportunity?Using the plethora of strategies outlined in Chapter 6, what are the most promising strategies Starbucks might consider in the next five years?From our textbook, we have learned that Folgers was very slow to recognize the potential retail giant that was Starbucks. The Seattle-based company was taking the coffee world by storm. Hundreds of retail coffee houses were opening across the country as market share, and customer wants bloomed. Starbucks following continued to gain strength as store after store was opened in what seemed like every town in America. Proctor & Gamble, Folger’s parent company, did nothing while Starbucks took over the coffee shop market and then carried that momentum into grocery stores. Starbucks, the coffee house juggernaut, was now on the same shelf as Folgers. P&G’s only answer was to sell Folgers. It had no recourse against the coffee powerhouse from the west coast. Questions: Once recognized as a threat, what could Proctor & Gamble have done to combat the insurgence of Starbucks into their market share? Was selling the Folgers brand the correct choice for Proctor & Gamble?…
- Begin thinking about possible strategies to capitalize and add value to the company Starbucks?Evaluate the business-level strategy of either Starbucks or Lockheed Martin to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response. Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations. Provide specific examples to support your response.Choose one from the following founder/CEO of known companies. 1. Howard Schults | Starbucks 2. Jeffrey Bezos | Amazon.com 3. Tadashi Yanai | Fast Retailing (Uniqlo) 4. Yang Yuanqing | Lenovo Guide Questions: a. Study the biography of your chosen founder/CEO. Include his childhood, if there is something significant, his interests, his education attainment, professional and career orientation, and other facts that might have contributed to the success he is enjoying now. b. Study the beginning of their company, the challenges it encountered through the years, and its journey toward success. c. From the management, result-driven, practical, and inspirational strategies implemented at his company, which struck you as something worth imitating? Give a short explanation of your answer.
- What is a QSMP Matrix? Choose the company (Starbucks) and write an analysis of how the two strategies are beneficial to implement into Starbucks. What recommendations for improving these strategies as well as describing any challenges you see in executing the recommendations? First Strategy: Starbucks having a digital transformation Second: Strategy: Starbucks going internationalWhat do you see as positives and negatives with the differentiation business strategy of Starbucks in its competitive situation?Recommend specific decisions the company "Starbucks" leadership can make to capitalize on untapped business opportunities.
