Personal selling is a direct communication between a sales representative and one or more prospective buyers in an attempt to influence the purchase decision. The textbook outlines five advantages of personal selling. Please list the five advantages.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
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Personal selling is a direct communication between a sales representative and one or more prospective buyers in an attempt to influence the purchase decision. The textbook outlines five advantages of personal selling. Please list the five advantages. 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing