When you visited a shop to look at merchandise or purchase something, did you ever perceive a negative or positive feeling from the salesperson, not because of what they said, but how it was said? Did the tone come across as "stuffy, formal, bloated, ironic, sarcastic, flowery, rude, or inconsiderate," as the textbook says?

When you visited a shop to look at merchandise or purchase something, did you ever perceive a negative or positive feeling from the salesperson, not because of what they said, but how it was said? Did the tone come across as "stuffy, formal, bloated, ironic, sarcastic, flowery, rude, or inconsiderate," as the textbook says?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 12DRQ

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