“Salespeople are communicators, not manipulators.” What does that mean? Why is it important to know the difference in sales?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter18: Personal Selling And Sales Promotion
Section: Chapter Questions
Problem 12DRQ
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“Salespeople are communicators, not manipulators.”

What does that mean? Why is it important to know the difference in sales?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing