Philips Inc is considering investing in a new project and to estimate the consumer demand they hired a marketing consulting team. The consulting team concluded that the project is viable if the discount rate is smaller than 20%. How would you classify the cost of this marketing study? Group of answer choices Cost of debt Erosion cost Opportunity cost Sunk cost

Philips Inc is considering investing in a new project and to estimate the consumer demand they hired a marketing consulting team. The consulting team concluded that the project is viable if the discount rate is smaller than 20%. How would you classify the cost of this marketing study? Group of answer choices Cost of debt Erosion cost Opportunity cost Sunk cost

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)

14th Edition

ISBN:9781305506381

Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Chapter8: Cost Analysis

Section: Chapter Questions

Problem 1E

See similar textbooks

Similar questions

The economic analysis division of Mapco Enterprises has estimated the demand function for its line of weed trimmers as QD=18,000+0.4N350PM+90Ps where N=numberofnewhomescompletedintheprimarymarketarea PM=priceoftheMapcotrimmerPS=priceofitscompetitorsSurefiretrimmer In 2010, 15,000 new homes are expected to be completed in the primary market area. Mapco plans to charge $50 for its trimmer. The Surefire trimmer is expected to sell for $55. What sales are forecasted for 2010 under these conditions? If its competitor cuts the price of the Surefire trimmer to $50, what effect will this have on Mapcos sales? What effect would a 30 percent reduction in the number of new homes completed have on Mapcos sales (ignore the impact of the price cut of the Surefire trimmer)?
TT Manufacturing Company must select a process for its new product, TT2, from among three different alternatives. The following cost data have been gathered. For what volume of demand would each process be desired? Fixed Cost Variable Cost per unit Process A Process B $10,000 $20,000 $5 $4 Process C $50,000 $2
A local specialty wine store normally sells an average of 129 imported wines from France - per month - over 6 months at an average of $15.86 each. The price elasticity of Demand for these wines is estimated to be -1.64. Recent government regulations, Canadian Dollar value changes and transportation costs have increased costs considerably resulting in higher breakeven prices for all items. In order to capture economic profits the store manager decides to take some action and re-prices the inventory in the store. If the manager increases the price of French Wines by 10% how many bottles of French Wine will they sell? ** HINT - use the basic formula: Elasticity = (Unknown Q / Change in Price) x (Average Price / Average Quantity sold) ** enter your answer for HOW many bottles of French Wine will be sold FOLLOWED by whether the elasticity value is inelastic or elas
You are setting up a part-time business with an initial investment of $15,000. The unitcost of the product is $11.80, and the selling price is $19.30.a) Find equations for the total cost C and total revenue R for x units.b) Find the break-even point by finding the point of intersection of the cost and revenueequations.c) How many units would yield a profit of $1000?
South Plains Manufacturing Inc. must select a process for its new product, TT2, from among three different alternatives. RMC gather the following cost data. For what volume of demand would each process be desired? South Plains Manufacturing Cost Data Process A Process B Process C Fixed Cost $10,000 $20,000 $30,000 Variable Cost per unit $80 $95 $120 Please do fast ASAP ....fast
FG Manufacturers wants to determine the effectiveness of their pricing decisions for their product Lylo. As a consultant, you have been asked to develop cost functions that will assist in arriving at the optimal price that will enable the company to maximize profits. During the year, you were provided with the following demand and costs functions for the product: P = 400 – 6Q; where P is the unit selling price and Q is quantity in thousands of units. TC = 8Q2 + 36Q + 150; where TC is total cost in thousands of dollars. Determine the optimal sales revenue. Calculate the maximum profit. Briefly outline two (2) factors to be considered by managementswhen pricing decisions are being made.
In 2012–2015, the price of jet and diesel fuel used by air freight companies decreaseddramatically. As the CEO of FedEx, you have been presented with the following proposals to deal with the situation:a. Reduce shipping rates to reflect the expense reduction.b. Increase the number of deliveries offered per day in some markets.c. Make long-term contracts to buy jet fuel and diesel at a fixed price for the nexttwo years and set shipping rates to a level that will cover these costs.Evaluate these alternatives in the context of the decision-making model presented inthe text.
A firm plans to begin production of a new product. The manager must decide whether to buy the product from a contractor at $19 a piece or to produce them in house. There are two alternative processes that could be used for in-house production: Process 1 has a (annualized) fixed cost of $ 150,000 and a variable cost of $16 per unit. Process 2 has a (annualized) fixed cost of $ 80,000 and a variable cost of $17 per unit. The product sells for $20 per unit. Determine the range of demand for which the manager would choose each option as the best option.
Johnny's company provides a on-call service to provide garden maintenance / tidying services in several residential areas at a regular price of $ 400, covering maintenance / trimming and spraying of fertilizers and chemical pests. In an effort to attract new customers, the company offered its customers a $ 80 discount off the regular price. It turned out that this decision was greeted enthusiastically and customers increased to 5,500 units (packages) from 3500 units recorded in the same period last year. Question: a. Compute: Arc price elasticity of demand for service company “ABC”. b. It is assumed that the Arc price elasticity in item a is the best available estimate of the Point price elasticity of demand. If the marginal cost is $ 150 per unit for labor and materials. Compute: Optimal mark-up on price, and Optimal price for Johnny's company services.
The Friendly Greetings greeting card company outsources printing to a nearby printing shop, which charges a $1200 fixed charge to start producing a design of card, then $0.30 for each card produced. The printing shop turns around production orders quite quickly, so lead time can be considered negligible. Demand for birthday cards of a certain classic design has long been at a constant and steady rate of 25,000 cards per year. Friendly Greetings stores cards in its own warehouse. The company estimates holding costs to be 5 cents per card per year, including variable warehousing costs and the opportunity cost of capital. The company’s current ordering policy is not necessarily optimal. They place an order for 15,000 cards when their stock of cards approaches zero. How much on average do they spend annually on fixed production charges for the birthday card design?
Weiss Manufacturing intends to increase capacity by overcoming a bottleneck operation by adding new equipment. Two vendors have presented proposals. The fixed costs are $50,000 for proposal A and $80,000 For proposal B. In addition to the proposed fixed costs from the two vendors, Weiss's management anticipates that they will have to spend $10,000 for installations to be completed. The variable cost is $14.00 for A and $10.00 for B. The revenue generated by each unit is $22.00. a) The break-even point in dollars for the proposal by Vendor A =(round your response to the nearest whole number). b) The break-even point in dollars for the proposal by Vendor B =(round your response to the nearest whole number).
In preparing for the upcoming holiday season, Fresh Toy Company (FTC) designed a new doll called The Dougie that teaches children how to dance. The fixed cost to produce the doll is $100,000. The variable cost, which includes material, labor, and shipping costs, is $29 per doll. During the holiday selling season, FTC will sell the dolls for $37 each. If FTC overproduces the dolls, the excess dolls will be sold in January through a distributor who has agreed to pay FTC $10 per doll. Demand for new toys during the holiday selling season is extremely uncertain. Forecasts are for expected sales of 60,000 dolls with a standard deviation of 15,000. The normal probability distribution is assumed to be a good description of the demand. FTC has tentatively decided to produce 60,000 units (the same as average demand), but it wants to conduct an analysis regarding this production quantity before finalizing the decision. Determine the equation for computing FTC's profit for given values of the…