Pizza Hut, with more than 25,000 outlets in the U.S., is planning a new restaurant in Lubbock, Texas. Three locations are being considered. The following table gives the factors for each site. Using the Factor Rating Method, which site should be selected? FACTOR WEIGHT MALL Down Town LCU Space 0.30 60 50 80 Costs 0.25 40 80 90 Traffic density 0.20 90 70 60 Neighborhood income 0.15 90 70 40 Zoning laws 0.10 70 20 50

Pizza Hut, with more than 25,000 outlets in the U.S., is planning a new restaurant in Lubbock, Texas. Three locations are being considered. The following table gives the factors for each site. Using the Factor Rating Method, which site should be selected? FACTOR WEIGHT MALL Down Town LCU Space 0.30 60 50 80 Costs 0.25 40 80 90 Traffic density 0.20 90 70 60 Neighborhood income 0.15 90 70 40 Zoning laws 0.10 70 20 50

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter6: Optimization Models With Integer Variables

Section: Chapter Questions

Problem 100P

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The Skulls, a student social organization, has two different locations underconsideration for constructing a new chapter house. Skull's president, a POM student, estimates that due to differing land costs, utility rates, etc., both fixed and variable costs would be different for each of the proposed sites, as follows: Location Annual Fixed Variable Alpha Ave $5000 $200 per person Beta Blvd $8000 $150 per person If it is estimated that thirty persons will be living in this new chapter house, which location should the Skulls select?