Pizza Shanghai, a boutique pizza chain that positions itself as purveyor of 'adventurous' pizzas hired you to offer advice on developing new pizzas for the company. You decided to run a conjoint study. The table below shows the "utilities" (part-worths) of the key pizza attributes for the firm's target segment in Shanghai based on the conjoint study. Crust Utility Amount of Cheese Utility Pan 2 oz Thin Thick -5 | 15 8 15 4 oz 6 oz Topping Durian Utility Price Utility Cheese Utility V9.88 Yak -5 25 30 20 3 10 Tofu V8.88 Edam Duck ¥7.88 40 Feta Abalone Q2a) If we change the crust from 'pan' to 'thin' how much more/less would a customer from this segment be willing to pay? How about if we change the crust from 'pan' to 'thick'? Q2b) Suppose Pizza Shanghai is thinking of launching a new pizza in Shanghai. The two alternative pizza designs are: Skinny Thai Aroma Special Thin 4 oz. Fat Bird-Lover's Delight Thick 6 oz. Durian Duck ¥7.88 ¥9.88 Edam Yak Of the two designs, which one seems to be preferable based on the conjoint results? (show numbers).

Pizza Shanghai, a boutique pizza chain that positions itself as purveyor of 'adventurous' pizzas hired you to offer advice on developing new pizzas for the company. You decided to run a conjoint study. The table below shows the "utilities" (part-worths) of the key pizza attributes for the firm's target segment in Shanghai based on the conjoint study. Crust Utility Amount of Cheese Utility Pan 2 oz Thin Thick -5 | 15 8 15 4 oz 6 oz Topping Durian Utility Price Utility Cheese Utility V9.88 Yak -5 25 30 20 3 10 Tofu V8.88 Edam Duck ¥7.88 40 Feta Abalone Q2a) If we change the crust from 'pan' to 'thin' how much more/less would a customer from this segment be willing to pay? How about if we change the crust from 'pan' to 'thick'? Q2b) Suppose Pizza Shanghai is thinking of launching a new pizza in Shanghai. The two alternative pizza designs are: Skinny Thai Aroma Special Thin 4 oz. Fat Bird-Lover's Delight Thick 6 oz. Durian Duck ¥7.88 ¥9.88 Edam Yak Of the two designs, which one seems to be preferable based on the conjoint results? (show numbers).

Principles of Microeconomics

7th Edition

ISBN:9781305156050

Author:N. Gregory Mankiw

Publisher:N. Gregory Mankiw

Chapter22: Frontiers Of Microeconomics

Section: Chapter Questions

Problem 6PA

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True/False/Uncertain: 1. In taking an exam, Atack, a rational student, allocates his time to the various questions so as to equalize hismarginal point utility per minute on all questions. 2. The marginal utility of food to Zecher depends only on the amount of food (and not on the amount ofhousing) and the marginal utility declines as more food is consumed; likewise for housing. Therefore,both food and housing are normal goods. (Hint: Express the optimality condition for Zecher’s [UMP], MUF/MUH = PF/PH. Notice that PF/PH is fixed. If all of an increase in income is spent on F, can the equality be maintained?)
Suppose that each week Fiona buys 16 peaches and 4 apples at her local farmer's market. Both kinds of fruit cost $1 each. From this we can infer that: If Fiona is maximizing her utility, then her marginal utility from the 16th peach she buys must be greater than her marginal utility from the 4th apple she buys. Fiona is not maximizing her utility. If Fiona is maximizing her utility, then her marginal utility from the 16th peach she buys must be equal to her marginal utility from the 4th apple she buys. The law of diminishing marginal utility does not hold for Fiona.
Consider a town with a single street of 1 km long with 3,000 people spread uniformly along it. Two stores, 1 and 2, are located at the opposite ends of the street and sell the same product (store 1 is locatedattheleftend).Thecostofwalkingist1 =$6perkmtostore1andt2 =$9perkmtostore2for each consumer. The net utility of a consumer located at point x from buying a product at store 1 is U1(x) = 100 – p1 – t1x, where pi is a price of the product at store i = 1,2. The net utility from buying at store 2 is U2(x) = 100 – p2 – t2(1 – x). The average cost of the product for each store is c = 4. (a) Assume that all consumers buy product from the sellers. Find the demand functions Di(p1,p2) and the profit functions πi(p1,p2) for each store i = 1,2 as functions of prices p1,p2.(b) Find the equilibrium prices.
Mats, who has reference-dependent preferences over beer and money, goes to the local pub with a friend, but is not planning on drinking any beer or spending any of his 50 Euro in cash. Let his end-of-evening outcomes in pints of beer consumed and cash be c1 and c2, respectively, and let his reference point in pints of beer and cash be r1 and r2, respectively. Then, Mats’ utility is given by v(6c1 − 6r1) + v(c2 − r2), where v(x) = x for x ≥ 0, and v(x) = 1.5x for x < 0. (a) Suppose that the price of beer is pB. Calculate Mats’ utility from drinking one pint of beer at this price. What is Mats’ utility from drinking no beer? And, comparing these two utility values, what is the maximum price pB that Mats would pay for one beer? (b) Suppose that Mats unexpectedly gets a pint of beer as part of a promotion at the pub, and incorporates its consumption into his reference point in beer. [Hint: this means that (r1, r2) = (1, 50).] Suppose that Mats could sell the beer at a price pS.…
Mylie’s total utility from singing the same song over and over is 50 utils after one repetition, 90 utils after two repetitions, 70 utils after three repetitions, 20 utils after four repetitions, −50 utils after five repetitions, and −200 utils after six repetitions. Write down her marginal utility for each repetition. Once Mylie’s total utility begins to decrease, does each additional singing of the song hurt more than the previous one or less than the previous one?
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The table below shows Martha’s total utility from burgers and pasta. Suppose that the price of a burger is $4, the price of pasta is $8 a dish, and Martha has $24 a week to spend. Quantity of Burger per week Total utility for Burger MU MU/P Quantity of Dishes Pasta per week Total utility for Pasta MU MU/P 0 0 0 0 1 10 1 20 2 18 2 36 3 25 3 48 4 31 4 56 5 36 5 60 6 40 6 62 a- Conclude whether or not we follow the law of diminishing MU. b- What is optimal combination of Burger and Pasta?
Answer the given question with a proper explanation and step-by-step solution. Angela and Betty are deciding how many nights to stay at a resort. Given above are the budget lines and indifference curves for both Angela and Betty. They are not travelling together and therefore will make independent decisions (they do not have to stay the same number ofnights) L1 is the budget line for each of them before any discounts are offered. Each of them is offered a “Buy Three Nights Get One Free” deal, where if they stay for three nights the fourth night is free. This is just a one-time discount and all subsequent nights after the fourth night are at the undiscounted price. The budget line after the discount is the heavily shaded blue line L2. You may assume that each consumer wishes to maximize their utility (satisfaction) when determining the number of nights they will stay. (a) With the budget line at L1 how many nights will Angela stay?(b) With L1 the budget line how many nights will Betty…
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1) Suppose that Abel and Eden spend their incomes on two goods, food (F) and clothing (C).Abel’s preferences are represented by the utility function U(F,C)=10FC, while Eden’spreferences are represented by the utility function U(F,C)= 0.20F2C2A) With food on the horizontal axis and clothing on the vertical axis, identify on a graph theset of points that give Abel the same level of utility as the bundle (10, 5). Do the same forEden on a separate graph.B) On the same two graphs, identify the set of bundles that give Abel and Eden the samelevel of utility as the bundle (15, 8).C) Do you think Abel and Eden have the same preferences or different preferences? Explain 2. Graphically show the effect of an increase in price of Coca Cola on the demand of PepsiCola 3. Assume a budget line is drawn for two commodities: X on the x-axis and Y on the y-axis. Ifthe income of the consumer is 120 Birr, the y-intercept is 3, and the slope of the budget lineis -0.5 then determined the price of commodity…
Find the optimal bundle using the following utility functions and budget constraints. 1. U(x,y)=lnx+yand2x+y=10 2. U(x,y)=3x+2yand3x+2y=24 3. U(a,z)=3a+2zand3a+6z=24 4. U(a,z)=a2z2 and4a+2z=485. U(x,z)=a2z3 and3a+2z=36