pply the moving average with base m=4 forecasting technique of the data to estimate the demand in wee

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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Apply the moving average with base m=4 forecasting technique of the data to estimate the demand in week 13.

1. Forecasting techniques
The following set of data represents the quarterly changes in demand for an item
over the next 12 weeks.
Week
Demand
Week
Demand
Week
Demand
1
150
5
110
9.
180
130
6.
140
10
155
3
120
7
120
11
170
4
140
8.
145
12
180
Transcribed Image Text:1. Forecasting techniques The following set of data represents the quarterly changes in demand for an item over the next 12 weeks. Week Demand Week Demand Week Demand 1 150 5 110 9. 180 130 6. 140 10 155 3 120 7 120 11 170 4 140 8. 145 12 180
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