Practice 3: Bob Company, a sole proprietorship, sells only one product. The regular price is $160 Variable costs are 55 % of this selling price, and fixed costs are $8,400 a month. Management decides to decrease the selling price from $160 to $145 per unit. Assume that the cost of the product and the fixed operating expenses are not changed by this pricing decision (a) At the original selling price of $160 a unit, what is the contribution margin ratio? % (b) At the original selling price of $160 a unit, what dollar volume of sales per month is required for Bob Company to break-even? (Round your answer to the nearest whole dollar.) $ (c) At the original selling price of $160 a unit, what dollar volume of sales per month is required for Bob Company to eam a monthly operating income of $6,500? (Round your answer to the nearest whole dollar.) $ (d) At the reduced selling price of $145 a unit, what is the contribution margin ratio? (e) At the reduced selling price of $145 a unit, what dollar volume of sales per month is required to break-even? (Round your intermediate percentage to one decimal place and final answer to the nearest whole dollar.) $ (While questioning management's sanity in making this decision, you pause to consider whether it is ever a good idea to adjust prices to the point where you are making less money. Provide 2 possible explanations why Bob may have been justified in their decision to reduce the price.
Practice 3: Bob Company, a sole proprietorship, sells only one product. The regular price is $160 Variable costs are 55 % of this selling price, and fixed costs are $8,400 a month. Management decides to decrease the selling price from $160 to $145 per unit. Assume that the cost of the product and the fixed operating expenses are not changed by this pricing decision (a) At the original selling price of $160 a unit, what is the contribution margin ratio? % (b) At the original selling price of $160 a unit, what dollar volume of sales per month is required for Bob Company to break-even? (Round your answer to the nearest whole dollar.) $ (c) At the original selling price of $160 a unit, what dollar volume of sales per month is required for Bob Company to eam a monthly operating income of $6,500? (Round your answer to the nearest whole dollar.) $ (d) At the reduced selling price of $145 a unit, what is the contribution margin ratio? (e) At the reduced selling price of $145 a unit, what dollar volume of sales per month is required to break-even? (Round your intermediate percentage to one decimal place and final answer to the nearest whole dollar.) $ (While questioning management's sanity in making this decision, you pause to consider whether it is ever a good idea to adjust prices to the point where you are making less money. Provide 2 possible explanations why Bob may have been justified in their decision to reduce the price.
Chapter3: Cost-volume-profit Analysis
Section: Chapter Questions
Problem 5EA: Maple Enterprises sells a single product with a selling price of $75 and variable costs per unit of...
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Practice 3:
Bob Company, a sole proprietorship, sells only one product. The regular price is $160. Variable costs are 55% of this selling price, and fixed costs are $8,400 a month.
Management decides to decrease the selling price from $160 to $145 per unit. Assume that the cost of the product and the fixed operating expenses are not changed by this pricing decision.
- At the original selling price of $160 a unit, what is the contribution margin ratio? ________%
- At the original selling price of $160 a unit, what dollar volume of sales per month is required for Bob Company to break-even? (Round your answer to the nearest whole dollar.) $________
- At the original selling price of $160 a unit, what dollar volume of sales per month is required for Bob Company to earn a monthly operating income of $6,500? (Round your answer to the nearest whole dollar.) $________
- At the reduced selling price of $145 a unit, what is the contribution margin ratio? ________%
- At the reduced selling price of $145 a unit, what dollar volume of sales per month is required to break-even? (Round your intermediate percentage to one decimal place and final answer to the nearest whole dollar.) $________
- While questioning management’s sanity in making this decision, you pause to consider whether it is ever a good idea to adjust prices to the point where you are making less money. Provide 2 possible explanations why Bob may have been justified in their decision to reduce the price.
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