Present the advantages and disadvantages of the forms or modes of entry into the international or global market. The forms of market entry that you should consider are: export, import, subsidiaries, merger, acquisition, alliances (joint ventures), licensing and franchises.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 3DYMP
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Present the advantages and disadvantages of the forms or modes of entry into the international or global market.
The forms of market entry that you should consider are: export, import, subsidiaries, merger, acquisition, alliances (joint ventures), licensing and franchises.

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing