Presumably, information about the new line has been sharedwith supply chain partners. Explain what information shouldbe shared with various partners, and why sharing that information is important.

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter13: Supply Chain Management And Marketing Channels
Section: Chapter Questions
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Presumably, information about the new line has been shared
with supply chain partners. Explain what information should
be shared with various partners, and why sharing that information is important.

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