previously discussed, American Express is viewed as a status symbol and is marketed primarily towards affluent customers (Kotler & Keller, 2016). This does not appeal to the younger demographic, who typically have not yet obtained socioeconomic success. How American Express can attract the younger demographic, and people with low income to stay competitive on the market and increase sales/profits?

previously discussed, American Express is viewed as a status symbol and is marketed primarily towards affluent customers (Kotler & Keller, 2016). This does not appeal to the younger demographic, who typically have not yet obtained socioeconomic success. How American Express can attract the younger demographic, and people with low income to stay competitive on the market and increase sales/profits?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter5: Marketing Research And Information Systems

Section5.2: Largest Toymaker In The World: Lego Builds On Past Success

Problem 2C

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