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Customer Discovery
Watch this video
How to get your first 10 customers?
https://youtu.be/WAXLTG9n7Kw
Your first 10 customers are actual people or organizations whom you think will use your product or service. This step is crucial because if you cannot identify real people or organizations who will serve as your first 10 target customers, this means that you don’t understand your customer segments.
Step by step
Solved in 2 steps
- suppose that you are a managing partner of a local accounting firm, responsible for the business development. there are around 50 staff members in the firm. currently the business has two units, assurance service and taxation accounting services. now the firm plans to expand its business into business information system consulting area. 1) pleas discuss the potential customer bases that the firm might have. 2) Please use marketing 4Ps as a tool to discuss how the firm can develope its new business in IT consulting are.Customer Segments is For whom are we creating value? Who are our most important customers? Is our customer base a Mass Market, Niche Market, Segmented, Diversified, Multi-sided Platform 1. You as a freelancer that provide data entry and graphic design service. What is the customer segment of your business.Customer profitability analysis is very important topic to managers in the modern business environment. Evaluate the above statement.
- Customer relationship management (CRM) is a company-wide business strategy designed to optimise profitability and customer satisfaction by focusing on highly defined and precise customer groups. Make a critical evaluation of the above statement and provide examples to support your answer.To increase referrals, Krona is beginning to develop a new marketing campaign to target a new patient mix and increase revenues, something that you discussed in your last Individual Project. You have been asked by the chief financial officer (CFO) to collaborate with the marketing director and discuss the importance of having advertising materials for both the health insurance companies and the patients who receive the health care services. List 3 marketing approaches you would use to target potential patients and health care insurance companies. Explain what factors you used in choosing your specific marketing strategies and the purpose of each selection.. How should the hospital market their commitment to patients while considering valued based programs, accountable care organizations and bundled payments? Some marketing strategies may include the following: o Social Media o Television/Radio o Telemarketing o Direct Marketing to customers and referralsCustomer Segments is For whom are we creating value? Who are our most important customers? Is our customer base a Mass Market, Niche Market, Segmented, Diversified, Multi-sided Platform 1. You as a freelancer that provide data entry, copy typing and graphic design service. What is the customer segment of your business.
- Having a business model that revolves around customer-centricity is essential, as it helps the organization to achieve a positive and personalized experience for their customers. (a) Using any organization of your choice, discuss the concept of the customer- centric approach, and identify how important that company’s customers are to its core business. (b) Identify four (4) ways in which your selected organization can recover customer goodwill when facing customer complaints. Brand characteristics that are symbolic and functional merge well to make attractive and memorable brands. (b) Identify two types of brand characteristics and explain how these work together or separately to make the brand effective for its producers. Use any two (2) organizations and their respective brands to support your argument. (a) Critically analyze and discuss the benefits and pitfalls of branding. Use real-life examples to support and illustrate any arguments you make.Please answer only question 4 and 5 and answer 1,2 and 3 have already been solved. Develop a response using the following to guide you: Identify a product/service of your choice. the prduct here is IPhones Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension.E-book sales have now surpassed print book sales, resulting in lower margins for all companies in the publishing industry value chain. However, there is a silver lining to this trend—e-books can read the readers. Publishers and e-book retailers are gathering billions of bits of information from e-book readers. The publishing industry has been notorious for not conducting research, leaving authors to lament that they didn’t know who their readers were or what they wanted. The only way to know if readers liked a book was from sales data after the fact. Not anymore. Now companies know how many hours’ readers spend reading a book and how far they get when they open it. Some publishers are even testing e-book manuscripts, revising them based on feedback, and then publishing the print version. Scholastic Inc. has set up online message boards and interactive games to learn what storylines and characters are connecting with readers. Coliloquy digital books let readers choose their own stories,…
- Collecting and analyzing customer data is imperative to ensure growth and can help grocery stores predict shopping trends and buyer's habit?Suppose your company has an e-commerce Website for selling different types of goods and services. Discuss the followings: Ethical concerns associated with storing and analyzing user data?a. Construct a list of at least 10 different names for “customer.” b. Choose some e-commerce site with which you are familiar. Analyze how “customer-focused” the organization appears to be and provide specific examples to justify your opinions.