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- Consumer behavior is defined as the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services. a) Explain why do we study consumer behaviour?Pick another company and discuss what critical elements in the consumer decision making process are at the heart of this company's marketing philosophy. Please pick at least two elements/stages to discuss.What is value? How can marketers use the marketingmix to enhance the perception of value?
- How does marketing shape consumers needs and wants? Please explain.Does Marketing Create or Satisfy Needs? Marketing has often been defined in terms of satisfying customers' needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need.
