Provide 2 examples of situation where the use of ROI can lead to decisions which may harm the future competitiveness of a company.
Provide 2 examples of situation where the use of ROI can lead to decisions which may harm the future competitiveness of a company.
Chapter12: Balanced Scorecard And Other Performance Measures
Section: Chapter Questions
Problem 8EB: Though a high ROI is desired, what are some reasons that might lead to a low or decreased ROI?
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