Punch Magazine has a long history with many stories of the heroes of the company including CEO John Leech. Why is it important for a company to have “symbols, stories, and heroes”.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter20: Setting Prices
Section20.2: Under Armour Uses Pricing In The Race For Market Share
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Punch Magazine has a long history with many stories of the heroes of the company including CEO John Leech. Why is it important for a company to have “symbols, stories, and heroes”.

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