Just solve it dont auto reject and dont need generalized answer ok. LEAD.300.C1 Management and Leadership Wk 7 Discussion Forum: Situational Analysis In preparation for this week's discussion, focus on the Boldflash case, You will also need to do a little bit of Google searching on the flash memory industry. Here is an interesting video by a chess master. http://ed.ted.com/lessons/working-backward-to-solve-problems-maurice-ashley Now, assume you are Roger Cahill (Boldflash case)you are about to give a presentation senior management about the fact that you are losing market share even though they are in a growth market. In your first post, what do you need to say about the situation? TO DO: You need to response to your (4) classmastes post regarding to the questions above: Example (Looking at your analysis, we definitely have some overlaps! In terms of competition if you were Roger Cahill, how would you ensure that Boldfash maintains a competitive edge over it's competitors?) CLASSMATES #1 If I were Roger Cahill, I would address the following topics/concerns with senior management concerning our declining standing in the market: Competition: competitors have been launching innovative products and services Marketing and promotional strategies: Bold Flash has struggled to communicate unique value proposition of available products and services to consumers Customer service: exceptional customer service is crucial for building brand loyalty and retaining customers Pricing strategy: pricing must properly reflect the value of available offerings Cross-function communication: lack of internal communication has shifted the focus from production, to work-place conflict YOUR RESPONSE 1: CLASSMATES #2 If I was Roger Cahill, I would address the following topics concerns regarding our declining standing in the market with the senior management: • Competitor Analysis: We need to thoroughly analyze our competitors, their strategies, and their ability to capture market share. This will help us identify potential areas where we may be lacking. • Customer insights: We should conduct some time of survey to gather feedback of our customer as customer insights are crucial to gauge satisfaction level and why customers may be moving on to competitors. • Marketing and branding. Marketing and branding plays a crucial role in attracting Customers attending, creating a brand identity and fostering Customer loyalty. • Internal operations evaluation: It is crucial to do an internal evaluation to ensure operations is running smoothly, communications are being handled effectively and resources are being allocated to the proper areas. • Pricing: pricing must remain competitive to compete with other competitors and pricing must be consistent with products being offered. YOUR RESPONSE 2: CLASSMATES #3 *******FIRST POST********* The following are the subjects I will be talking about with senior management regarding the market decline: 1. Competitive Environment: A bigger piece of the market has been taken over by our rivals who have gained traction. They have outperformed us, therefore, giving them a competitive edge. 2. Product Portfolio Analysis: We have not taken the necessary steps to adjust to changing market norms and client preferences. We have found it difficult to sustain client loyalty and to get long-term contracts as a result. 3. Price Positioning and Differentiation: Our pricing policy should be in line with our targeted product and market positioning. 4. Proactive Communication: Effective relationship-building and customer service depend on proactive communication with customers. 5. Market segmentation and targeting: To make sure we are focusing on the most lucrative consumer categories, we should review our market segmentation plan. YOUR RESPONSE 3: CLASSMATES #4 As Roger Cahill, Chief Marketing Officer at Boldflash, I would address the critical concerns that demand our immediate attention. Although we operate in a thriving growth market, we need more market share. It’s essential to explore the underlying factors causing this trend and devise a strategy to help us regain our competitive edge. In our presentation we will go over our performances. *Market Share decline: Our leading cause for concern is that operating in a growth market is a significant concern as we have declined in our market share. This decline suggests that we need to be more effectively capitalizing on the opportunities presented by our industry. *Internal Assessment: When evaluating our capabilities, we have to honestly assess our internal capabilities to identify any weaknesses or limitations hindering our market share growth. *Strengthen Marketing and Communication: Our Marketing Strategies and enhancing our communication channels will enable us to better engage with our target audiences. Having data-driven insights, personalized marketing campaigns, and target messaging.