Polaris Industries manufactures all-terrain vehicles (ATVs). Since 1998, the company has turned out innovative products that have pushed it to the Number 2 spot in the industry against such tough competitors as No. 1 Honda Motor and Yamaha Motor. What caused the growth of the company was its new CEO Tom Tiller, who left a promising career at GE to take the reins at Polaris. Despite a growing national movement to highlight the environmental and safety problems posed by ATVs, the company is thriving. Under Tiller's leadership, the company's net profits have grown from $31 million in 1997 to an estimated $135 million in 2005. Supporting this program has been a series of innovations including the Ranger utility, which is a cross between a Jeep and a golf cart, and the Predator, an ATV aimed at both the sports and the recreation markets. The direct competition between Polaris, Honda, and Yamaha means the three companies have: A. a high degree of cultural similarity B. the same strategic reference points C. a problem with competitive inertia D. a low degree of resource similarity E. a high degree of market commonality
Polaris Industries manufactures all-terrain vehicles (ATVs). Since 1998, the company has turned out innovative products that have pushed it to the Number 2 spot in the industry against such tough competitors as No. 1 Honda Motor and Yamaha Motor. What caused the growth of the company was its new CEO Tom Tiller, who left a promising career at GE to take the reins at Polaris. Despite a growing national movement to highlight the environmental and safety problems posed by ATVs, the company is thriving. Under Tiller's leadership, the company's net profits have grown from $31 million in 1997 to an estimated $135 million in 2005. Supporting this program has been a series of innovations including the Ranger utility, which is a cross between a Jeep and a golf cart, and the Predator, an ATV aimed at both the sports and the recreation markets.
The direct competition between Polaris, Honda, and Yamaha means the three companies have:
| A. |
a high degree of cultural similarity |
|
| B. |
the same strategic reference points |
|
| C. |
a problem with competitive inertia |
|
| D. |
a low degree of resource similarity |
|
| E. |
a high degree of market commonality |
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