Q.4.3 Discuss which phase of the industry life cycle Batter Master is in currently. HINT: Provide a reason for your answer. Q.4.4 List two market environmental variables evident from the case and provide evidence to support your answer.
Q.4.3 Discuss which phase of the industry life cycle Batter Master is in currently. HINT: Provide a reason for your answer. Q.4.4 List two market environmental variables evident from the case and provide evidence to support your answer.
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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Q.4.3 Discuss which phase of the industry life cycle Batter Master is in currently. HINT: Provide a reason for your answer.
Q.4.4 List two market environmental variables evident from the case and provide evidence to support your answer.
Transcribed Image Text:From Small Business to Big Supplier
Batter Master, based in Albertorn in Gauteng produces an instant batter which is used to coat fish
before it is fried. It has been a lifelong dream of Zucie Van De Venter to become an entrepreneur.
5o, after a 15 year career in the food industry, she and her fusband bought Batter Master from a
family friend in 2006.
"At the time (in 2006) instant batter was a produčLIhal vas notreadily available in the South African
market. We knew that it would help businesses save time and money, as well as aid with consistency
throughout franchises or chains." When they took over Batter Master, they only had the batter
recipe and no clientele.
![5/7
100%
"We started out by biending the ingredients for the inistant batter in our gärage at home which we
turned into a small tactory and began supplying small fish and chips shaps until we started supplying
batter to Shoprite and Checkers in Gauteng in 2013, "Zuzie continues "We started supplying around
three tons per month to Shoprite and Checkersih Gauteng. Today wesupply 20 to 30 tons of batter
a month to Shoprite and Checkers supermarkets across South Africa" The batter is used to coat
baby hake prior to frying it at the in store deli's
"Our relationship with the Shoprite Group has aided us to expand not only our staft complement
but also our facilities and factory." says Zuzie, The business growth has helped to accomplish her
first and primary goal of aiding her staff and helping them to improve their quality of life.
Adapted from:
Smith, C. 2020. Zuzie and Lucy bond over batter to create success. Fin 24, 08 February 2020.
[Online]. Available at: https://www.fin24.com/Entrepreneurs/My-Business/zuzie and-lucy-bond-
Qver batter-toREeate-success 20200205 (Accessed 31 May 2021.
Q.4.1 As the manager of Batter Master, Zuzie fuitilied various managerial roles Identify
日](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F6028d450-3a48-4362-9dc0-b8f5b5dcf5fb%2Fb9f048c0-8f91-4ca7-ba56-0fe03953e7c1%2Fobpt1qo_processed.jpeg&w=3840&q=75)
Transcribed Image Text:5/7
100%
"We started out by biending the ingredients for the inistant batter in our gärage at home which we
turned into a small tactory and began supplying small fish and chips shaps until we started supplying
batter to Shoprite and Checkers in Gauteng in 2013, "Zuzie continues "We started supplying around
three tons per month to Shoprite and Checkersih Gauteng. Today wesupply 20 to 30 tons of batter
a month to Shoprite and Checkers supermarkets across South Africa" The batter is used to coat
baby hake prior to frying it at the in store deli's
"Our relationship with the Shoprite Group has aided us to expand not only our staft complement
but also our facilities and factory." says Zuzie, The business growth has helped to accomplish her
first and primary goal of aiding her staff and helping them to improve their quality of life.
Adapted from:
Smith, C. 2020. Zuzie and Lucy bond over batter to create success. Fin 24, 08 February 2020.
[Online]. Available at: https://www.fin24.com/Entrepreneurs/My-Business/zuzie and-lucy-bond-
Qver batter-toREeate-success 20200205 (Accessed 31 May 2021.
Q.4.1 As the manager of Batter Master, Zuzie fuitilied various managerial roles Identify
日
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