Q.No.5: For a newly established innovative firm with limited resources. What kind of market scope strategy they should be adopting and why? Justify with your opinion.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers
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Q.No.5: For a newly established innovative firm with limited resources. What kind of market scope strategy they should be adopting and why? Justify with your opinion.    

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