Q1. Based on the above case situation, develop a conceptual framework for the research study to be conducted by Lulu Hypermarket. Q2. Explain the identified variables for the study

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.1SA
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Lulu Hypermarket is one among the biggest retail outlets in Oman offering a wide range of products to the customers. In order to strengthen its overall performance and improve the quality of service and product, the company conducts a research to evaluate the satisfaction level of the customers. There can be different factors which may affect the satisfaction level of the customers. Q1. Based on the above case situation, develop a conceptual framework for the research study to be conducted by Lulu Hypermarket. Q2. Explain the identified variables for the study
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