Q2. Singapore based Flextronics International, Ltd., the world’s second-largest provider of electronics manufacturing services (EMS) and largest manufacturer of cell phones. The market for EMS is extremely competitive. If Flextronics’ operations can do all things, then it will satisfy its customers and win more business.  What are the main factors and conditions leading to the Flextronics' high degree of rivalry? – Explain.

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
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Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
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Chapter13: best-practice Tactics: Game Theory
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Q2. Singapore based Flextronics International, Ltd., the world’s second-largest provider of electronics manufacturing services (EMS) and largest manufacturer of cell phones. The market for EMS is extremely competitive. If Flextronics’ operations can do all things, then it will satisfy its customers and win more business. 

What are the main factors and conditions leading to the Flextronics' high degree of rivalry? – Explain.

Q3. In 2015, size of the beauty Industry in the U.S. was estimated to be around $80 billion (sales). L’Oréal, Unilever, Procter and Gamble were some of the top multinational players dominating the market. Birchbox, a New York-based beauty products subscription start-up was established in September 2010 by Hayley Barna and Katia Beauchamp. Over the years, Birchbox had sustainably grown its subscriber base to 1 million but in 2016 it found itself at a critical point where it had to slow down its growth owing to lack of funds even as copycat businesses were shadowing its subscriber base. 

What are the scale and non-scale based advantages that affect the market entry? 

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