QUESTION 3 The Asian Division of Worldwide Reference Corporation produces a pocket dictionary containing popular phases in six Asian languages. Last year, the company sold 100,000 units of dictionary at RM20 per unit. Given below the cost incurred with regard to the dictionary in last year. Costs: Variable (RM) Fixed (RM) Direct material 600,000 400,000 300,000 100,000 Direct labour Production overhead 200,000 220,000 Selling and administrative The company expects the same costs as last year will incur for the current year. Required: f. The sales manager is convinced that a 10% reduction in the selling price, combined with a RM30,000 increase in advertising, would cause annual sales in units to increase by one third (1/3). i. Calculate the new break-even point (in units) and net operating income. ii. Would you recommend that the company do as the sales manager suggests?

Managerial Accounting: The Cornerstone of Business Decision-Making
7th Edition
ISBN:9781337115773
Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Chapter11: Performance Evaluation And Decentralization
Section: Chapter Questions
Problem 39E: (Appendix 11A) Manufacturing Cycle Efficiency Kurena Company provided the following information on...
icon
Related questions
Question
QUESTION 3
The Asian Division of Worldwide Reference Corporation produces a pocket dictionary
containing popular phases in six Asian languages. Last year, the company sold 100,000 units
of dictionary at RM20 per unit. Given below the cost incurred with regard to the dictionary in
last year.
Costs:
Variable (RM)
Fixed (RM)
Direct material
600,000
Direct labour
400,000
Production overhead
300,000
100,000
200,000
Selling and administrative
220,000
The company expects the same costs as last year will incur for the current year.
Required:
f. The sales manager is convinced that a 10% reduction in the selling price, combined with a
RM30,000 increase in advertising, would cause annual sales in units to inerease by one
third (1/3).
i. Calculate the new break-even point (in units) and net operating income.
ii. Would you recommend that the company do as the sales manager suggests?
Transcribed Image Text:QUESTION 3 The Asian Division of Worldwide Reference Corporation produces a pocket dictionary containing popular phases in six Asian languages. Last year, the company sold 100,000 units of dictionary at RM20 per unit. Given below the cost incurred with regard to the dictionary in last year. Costs: Variable (RM) Fixed (RM) Direct material 600,000 Direct labour 400,000 Production overhead 300,000 100,000 200,000 Selling and administrative 220,000 The company expects the same costs as last year will incur for the current year. Required: f. The sales manager is convinced that a 10% reduction in the selling price, combined with a RM30,000 increase in advertising, would cause annual sales in units to inerease by one third (1/3). i. Calculate the new break-even point (in units) and net operating income. ii. Would you recommend that the company do as the sales manager suggests?
Expert Solution
steps

Step by step

Solved in 3 steps with 3 images

Blurred answer
Knowledge Booster
Value Chain Analysis
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, accounting and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Managerial Accounting: The Cornerstone of Busines…
Managerial Accounting: The Cornerstone of Busines…
Accounting
ISBN:
9781337115773
Author:
Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
Publisher:
Cengage Learning