re customers the most important element in the extrenal environmen

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A: The term culture refers to the societal values and conditions in which a person grows up. These…

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A: 5.) Option D

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A: Technology has transformed marketing by making campaigns more personalized and immersive for people…

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A: Option C

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Cross-Culture Variations in Marketing

Cross-cultural variations reflect the interconnections between cross-cultural research, consumer behavior, and marketing. Cross-cultural marketing is the strategic process of marketing to consumers belonging to cultures different from the marketer's own culture.