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subcultures that affect
a) religion
b) gender
c) geographical situation
d) teenage consumers
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- What are the most relevant cultural values affectingthe consumption of each of the following?Describe how and why these values are particularlyimportant.a. Internetb. Video games/consolesc. Milkd. Fast foode. Luxury carsf. Cell phonesWhat is the positioning strategy of the followi Toyota Vs Tesla b. Tapal Vs Supreme c. Olpers Vs MilkpakThe three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________. Select one: a. company profits b. want satisfaction c. human welfare d. short-run wants
- Which one of these is a negative cultural factor that will affect small retailers? a. consumerism among the youth b. buying more local products c. increasing household incomes d. developing a savings habit among the peopleHow would you determine the existence of consumerproblems of relevance to a marketer of the following?a. Women’s spab. Internet retail outletsc. Online health food stored. Public librarye. Hawaiian vacation resortf. Mountain bikesChanging demographics and cultural values are important to marketers. list at least three current trends that may affect the successful marketingof the following products:a. Housingb. Foodc. educationd. Clothinge. travel and tourismf. Automobiles
- Which of these is a secondary cultural value? A. food B. fashion C. religion D. love of family1. Answer the following. • What is the consumer market and the four major sets of factors that influence consumer buyer behavior? • What is subculture? What are the two subcultures to which a person belong and any reference groups that might influence consumption behavior?How the marketers should target the people of different Generations.
- Crirical Thinking Changing demographics and culturalvalues are important to marketers. list at least threecurrent trends that may affect the successful marketingof the following products:a. Housingb. Foodc. Educationd. Clothinge. Travel and tourismf. AutomobilesDescribe the characteristics of Generation Z. What differentiates GenZers from otherdemographic groups, such as Baby Boomers, Generation X, and Millennials? Discuss theimpact of changing structure of the age population of Baby Boomers and GenXers in consumerspending and buying behaviour. Why is this trend important to marketers?How do the following factors influence consumer markets? Give a specificexample of each.a. Cultural factors b. Social factors