Time left 1:00:24QuestionSocial class is a major component of which major influence on consumer purchases?а.PsychologicalNot yetansweredb. PersonalMarked out ofС.Cultural1.00P FlagO d. Socialquestion QuestionMarketing stimuli are the main determinants of a consumer's preferences and attitudes.Select one:Not yetansweredTrueMarked out ofFalse1.00P Flagquestion

Answered: Social class is a major component of…

Social class is a major component of which major influence on consumer purchases? a. Psychological O b. Personal C. Cultural O d. Social

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.

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