Related to a product offering that would be considered a commodity, what are the three key variables that would affect entry strategies. Using specific examples, how might these variables affect a business analysis?
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Related to a product offering that would be considered a commodity, what are the three key variables that would affect entry strategies. Using specific examples, how might these variables affect a business analysis?
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- Consider the two categories of products that Timbuk2makes and sells. For the custom messenger bag, what are the key competitivedimensions that are driving sales? Is its competitive priorities different forthe new laptop bags sourced in China?•Describe your understanding of the product “uggboots”? Where did ugg boot originate from? Which country records the most sales of ugg boots in the world? Which is the world’s best selling brand of ugg boot (in terms of total sales)? Which country is its company? Where are most of the uggboots made these days? •Describe the profile of the buyers of ugg boots? How do we know? Would you buy one yourself? Why or why not? Would the ugg boots sell well in your country?You are a newly appointed marketing manager of a multinational firm. The firm has the following market base: consumer market, business market, and international market. Its business products serve as a raw material for other businesses and thereby have a wide scope of its business frontier. It has challenges in segmentation although they produce quality products for various markets. Based on the above challenges facing the firm, it has also resulted in serious pricing decision problems, which are seriously affecting the firm’s profitability level. Meetings has been held both nation and international level to rectify some of these anomalies in the firm. Now, the head of corporate affairs has become worried of these pending challenges and has called for presentation from the head of the marketing. 1. Explain how to segment the following markets and its requirements: i. Consumer market. ii.Business market. iii. International market.
- With the help of the attached, please outline reasons why favoring single-sourcing as opposed to multiple sourcing is best? ThanksMany companies sell their clients a variety of products and services. As you learnt in this segment, there are some important variations between goods manufacturing and service distribution. What are the consequences for management of these differences?Introduction: Include a brief introduction of the company. Competitive Analysis: Who are your company’s competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company’s competitors. Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below. Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company’s marketing strategy? Place: Begin with a theoretical definition of place. What are the distribution channels used by your company? Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company? Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of…
- Discuss why an individual firm might deliberately market a set of products that compete with each other. Provide examples of this and explainwhy the strategy worked or did not.Evaluate the broad environment, e.g. political, social, legal in which the industry of OCSIP is located. How does this affect the industry?Companies hope to lower their overall cost structure or improve the quality or functionality of their product offering through globalization of production. Select one: True False
- Identify an industry in which expansionist strategy has generally been followed by most firms in the past. Under which conditions will it be better for a firm to follow the wait-and-see strategy rather than the expansionist strat-egy? Then identify a firm or an industry that has done so successfullAssume that you are a marketing manager for Pantene shampooand conditioner, two of P&G’s star products, and that several ofP&G’s competitors have recently begun to cut prices to retailers andalso to offer more aggressive channel allowances to boost salesand market share. What options do you have as a response to the competitive pricedeclines? What are the risks associated with each of the options? Assuming Pantene is the market leader in its category, what response to the price cuts do you recommend?identify an industry in which expansionist strategy has generally been followed by most of the time. under which condition will it be better for a firm to follow the wait-and-see strategy rather than the expansionist strategy? Then identify a firm that has done so successfully