Retailers differ from wholesalers in that retailersprimarily sell products to consumers forA)personal usesell products to wholesalers, governmentB)agencies, and educational institutionsC) sell products to small-business ownersU D) receive bulk shipments from producersO E) create possession utility

Wholesalers: They purchase goods in bulk divided into small segments and then sell to retailers.…

Answered: Retailers differ from wholesalers in…

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter16: Retailing And Direct Marketing

Section16.6: Determining An Effective Retail Strategy For Manufacturers

Problem 1LO

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11- The trend in retailing in which companies and retailers are concerned about the impact on environment, on workers that supply products, and the impact that products have on the consumers are related to _____________________. a. Differentiation b. Social responsibility c. Multichannel Integration d. Long term retailing
1. Compare the functions of the Wholesaler with those of the Retailer. a. What can consumers do to eradicate the middleman? b. What happens to the price of goods as they pass through the chain of distribution?
c. explain What role do wholesalers and retailers play in marketing channels?
3- Identify the retail ownership which is flexible and can react quickly to market changes. a. Franchising b. None of the options c. Independent single store d. Corporate retail chain
45- The following are the reasons for the increasing demand for food item/product retailers, except a. Consumer's changing lifestyles b. Increase in the purchasing power of consumers c. Lack of food supply d. The busy schedule of consumers
21- The peddlers and hawkers' retailers belong to the __________ a. Fixed shop retailers b. Temporary store c. Fixed location retailers d. Mobile or itinerant retailers
Examining trade-offs between IT and traditional logistics functions is better than focusing on IT only: A) Ture . B) False .
The trend in retailing in which companies and retailers are concerned about the impact on environment, on workers that supply products, and the impact that products have on the consumers are related with _____________________. a. Multichannel Integration b. Social responsibility c. Differentiation d. Long term retailing

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Retailers differ from wholesalers in that retailers primarily sell products to consumers for A) personal use sell products to wholesalers, government B) agencies, and educational institutions