How does Airbnb use social media based on broad reach and fast transmission to improve customer loyalty?
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How does Airbnb use social media based on broad reach and fast transmission to improve customer loyalty?
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- How does Airbnb use social media based on recent information and company’s response to improve customer loyalty through social media?How does Airbnb use social media based on recent information and company’s response to improve customer loyalty?What is AirBnB? How AirBnB operates? Briefly explain its customers, end-users, influencers and stakeholders. Analyze its market segmentations.
- how to you measure the digital marketing metrics to achieve Airbnb goals?How do the four characteristics of services apply to Airbnb? How does Airbnb deal with each characteristic?Describe three types of resources the founders of Airbnb needed most to start the company and explain how they acquired these resources.
- Has the Coca-Cola communications strategy been effective? Support your answer?Why does Pinterest consider Google to be its biggest competitor?Why does Pinterest prioritize mobile platforms for its new features and products?How does using WhatsApp to make a VoIP call while traveling overseas affect the TelCo? Can CRM systems aid in online shopping?
- 1. Integrated Marketing Communication also known by industry as IMC is seen to be a contemporary approach to promoting company offers to the market. Assuming you are the Marketing Promotional Manager for your company, propose an IMC plan for any ONE of your company’s offers (The company offer can be in the form of product, service, ideas, packaging, convenience etc.). Provide examples.2. Discuss the fundamentals of E – Business and the extent of its growth in Asia in terms of B2B and B2C approaches to business. Provide examples*Answer around 750 words/each questionE-commerce Is Growing – Are You Growing with It?By the end of 2019, e-commerce was a fast-growing business channel continuously evolving and adapting to ensure revenue growth and profitability of businesses of all sizes. For some organizations, an e-commerce strategy was a no-brainer. Implementing the right technology and effective supply chain solutions to ensure customer satisfaction and boost sales. For other organizations, adoption was slower and sometimes non-existent. But even in those cases, business leaders were aware e-commerce was inevitably on the horizon, however far they perceived it to be.When the COVID-19 pandemic hit the world at the beginning of 2020, many businesses started to react and rethink their operations; first, ensuring the health and safety of employees and customers alike, and second acting quickly to guarantee their economic survival. And so began the accelerated growth of e-commerce, far beyond what any forecast would’ve predicted.According to a new IBM…E-commerce Is Growing – Are You Growing with It? By the end of 2019, e-commerce was a fast-growing business channel continuously evolving and adapting to ensure revenue growth and profitability of businesses of all sizes. For some organizations, an e-commerce strategy was a no-brainer. Implementing the right technology and effective supply chain solutions to ensure customer satisfaction and boost sales. For other organizations, adoption was slower and sometimes non-existent. But even in those cases, business leaders were aware e-commerce was inevitably on the horizon, however far they perceived it to be. When the COVID-19 pandemic hit the world at the beginning of 2020, many businesses started to react and rethink their operations; first, ensuring the health and safety of employees and customers alike, and second acting quickly to guarantee their economic survival. And so began the accelerated growth of e-commerce, far beyond what any forecast would’ve predicted. According to a new…