s a consequence, many firms entered with ice creams with intermediate levels of smoothness between Ben&Jerry’s and Haagen-Dazs. How could you represent
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a.
Knowing that price competition is very fierce in this market, is firms’ choices of maximum
differentiation optimal?
b.
Imagine that entry in this market became easy and, as a consequence, many firms entered
with ice creams with intermediate levels of smoothness between Ben&Jerry’s and Haagen-Dazs.
How could you represent this situation and how will it affect prices and profits as more firms
entered? How would you expect the level of advertising to change if
entry took place in this market.
b. Both firms advertise heavily to consumers. What do you think that is the effect of advertising
on competition in this market? Based on what you know about this market and the type of product, which type of advertising
would you expect the firms to mostly engage in?
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- This is taken from a study of biscuit manufacture in ten (10) British and eight (8) German firms. The type of biscuits produced varied greatly between the two (2) countries, largely owing to national tastes and demand. In Britain demand concentrated on relatively basic biscuits: either plan or with simple coating of chocolate, cream or jam. In Germany, there was a much higher demand for decorated and multi-textured products (soft biscuits with jam filling in chocolate cases or layered variegated biscuits). Since this affected the type of biscuits each firm produced, it was difficult to measure and compare output and productivity between the British and German factories. An examination of crude output figures indicated that at the British factories employees were 25 percent more productive than German employees largely because British firms produced large quantities of simple low quality biscuits. However, when productivity figures were adjusted to consider quality, the German…This is taken from a study of biscuit manufacture in ten (10) British and eight (8) German firms. The type of biscuits produced varied greatly between the two (2) countries, largely owing to national tastes and demand. In Britain demand concentrated on relatively basic biscuits: either plan or with simple coating of chocolate, cream or jam. In Germany, there was a much higher demand for decorated and multi-textured products (soft biscuits with jam filling in chocolate cases or layered variegated biscuits). Since this affected the type of biscuits each firm produced, it was difficult to measure and compare output and productivity between the British and German factories. An examination of crude output figures indicated that at the British factories employees were 25 percent more productive than German employees largely because British firms produced large quantities of simple low quality biscuits. However, when productivity figures were adjusted to consider quality, the German…This is taken from a study of biscuit manufacture in ten (10) British and eight (8) German firms. The type of biscuits produced varied greatly between the two (2) countries, largely owing to national tastes and demand. In Britain demand concentrated on relatively basic biscuits: either plan or with simple coating of chocolate, cream or jam. In Germany, there was a much higher demand for decorated and multi-textured products (soft biscuits with jam filling in chocolate cases or layered variegated biscuits). Since this affected the type of biscuits each firm produced, it was difficult to measure and compare output and productivity between the British and German factories. An examination of crude output figures indicated that at the British factories employees were 25 percent more productive than German employees largely because British firms produced large quantities of simple low quality biscuits. However, when productivity figures were adjusted to consider quality, the German factories…
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