Testion 8 Discuss the key strategies that can be used to enhance profits in markets with intense price competition. Use a local example of a company that is has employed at least 2 of these strategies
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- QUESTION 72 Properly designed and executed, marketing can do which of the following? a. Create a need for something b. Make people buy things they really can’t afford. c. Influence people to do things they don’t want to do. d. Make it more appealing to buy certain things over others. QUESTION 73 Which represents an intermediary relationship? a. A bank provides a loan to an individual purchasing a car. b. A private equity firm has invested in a logistics company. c. A logistics company purchases truck tires from Goodyear. d. A small bank uses an outsourced human resources company for its HR needs.Question-2 : Read the below scenario and answer. At the Clorox Company, many new products are developed in conjunction with supply partners. When the company wanted to develop a line of surface-protecting cleaning products, it partnered with specialty chemical companies to develop products that could protect surfaces as sensitive as Teflon. REMAINING PART: Mention the keynotes from ESI that can be generalized to any buying organization.Question 2- Fill-in the blanks with terms from the list below. Category killers/ specialists- Supermarkets- retail mix- Warehouse clubs- Corporate chain- Franchising- Off-price retailers A. The most basic characteristic used to describe the different types of retailers is their.............. B. ............ are retailers that offer a limited and irregular assortment of food and general merchandise with little service at low prices for ultimate consumers and small businesses. C. .............. can dominate a category of merchandise making it difficult for other retailers to compete. One example is IKEA. D. .............. is a contractual agreement in which the franchisor (the D. company) sells the rights to use its business trademark, service mark, or trade name, or another commercial symbol of the company, to the franchisee for a one-time franchise fee and an ongoing royalty fee, typically expressed as a percentage of gross monthly sale
- Question content area Part 1 Maria manages a bakery, that specializes in ciabatta bread, and has the following information on demand and costs: Ciabatta Bread Sold Per Hour (Q) Price (P) Total Cost (TC) 0 $6.00 $1.50 1 5.50 5.50 2 5.00 8.50 3 4.50 11.00 4 4.00 13.00 5 3.50 14.50 6 3.00 15.50 7 2.50 17.00 8 2.00 19.50 Part 2 a. To maximize profits, Maria should sell enter your response here loaves of ciabatta bread per hourQuestion 04 a) “The practice of investment refers to the buying of a financial product or any valued item withan anticipation that positive returns will be received in the future.” Brief the statement in termsof investment management.b) “How different stage of industry life cycle can motivate fundamental analysis of investmentdecision”. JustifyEconomic growth in an economy will occur when there is an increase in which of these? Question 10 options: A.) nominal wages B.) labor supply C.) real interest rates D.) consumption
- QUESTION 10 A company’s trademark may last for a. a limited time period b. ever if renewed c. the same as a patent d. none of the above QUESTION 11 A company needs to decide about which market segments of a target market to enter so to increase profits. Therefore the company needs is to perform for each market segment, a(n) a. Taxation analysis b. Intellectual rights research c. Cost versus Benefit analysis d. None of the above QUESTION 12 Introducing Switching Costs for the customers in the use of a company’s product is a way of a. advertising b. building long term relationships c. minimizing costs d. transaction based marketing QUESTION 13 In the case of a recession, when people's incomes decline, we expect stronger sales for products associated with a. private label/brands b. manufacturer brands c. captive brands d. all of the above…QUESTION TWO One major reason for undertaking marketing research is to identify market opportunities. Once the research is complete, the company must measure and forecast the size, growth, and profit potential of each market opportunity. With regards to the above information examine how demand can be estimated in a market.Question content area Part 1 The potential market represents all active duty military members, allveterans, and their families. Assume that according to the United States Department of Defense, as ofDecember 31, last year there were 1 comma 361 comma 597 active duty personnel in all armed services.The veteran population totaled 21 million last year. Assuming the average cost of life insurance is $750 peryear and that potential customers purchase one policy per year, use the chain ratio method to calculatethe market potential for life insurance in the military market. Hint: see the Market Potential and SalesEstimates section of Appendix 3 Marketing by the Numbers in your textbook. Part 2 The number of buyersin the market can be estimated as 22,361, 597. (Round to the nearest whole number.) Part 3 Themarket demand is estimated as $16.77 million. (Round to the nearest whole number.)
- Question 1 (a) Describe the four (4) basic management functions (b) You are the head of your company’s marketing department and you are requiredto achieve a sales target of RM1 million by 31 Dec 2022. Explain how you can usethe four basic management functions to achieve the sales target.Question1: Diversification and Performance Note: Please explain clearly and give exampleQ.5.2 Explain the concept of misinformation and discuss how fake news and deep fakesare different