s to foster economic development in Afghanistan, to be a catalyst for growth, and ultimately contribute to the prosperity of the country and its people. Assume that you are being hired as a management consultant by Afghanistan International Bank (AIB). Being a management consultant, you have been asked to prepare the following for the aforesaid company.  Q#2: Identify the components of a mission statement in the aforementioned mission statement of the bank. Revise it by adding the missing components. The revised mission statement must have all the NINE components discussed in the class.

MARKETING 2018
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ISBN:9780357033753
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Afghanistan International Bank at a glance

Afghanistan International Bank (AIB) is the largest, most profitable private bank in Afghanistan and the only Afghan bank with international transfer to all countries, with its head office in Kabul. The bank has thirty seven branch offices in the major cities of the country. AIB has international shareholders, two Afghan business groups, one Afghan/American business group. It opened in 2004. AIB operates primarily as a commercial wholesale bank and targets, among others, multilateral organizations, UN entities, NGOs, embassies, foreign military forces, Afghan governmental institutions, foreign and domestic companies, to become their clients. The bank operates from AIB House, which is located in Third Microryan, Hamid Karzai International Airport Road of Kabul City. Bank has its branches in Kabul, Mazar-e-Sharif, Herat, Kandahar, Jalalabad, Kunduz, Pole-e-Khumri, Helmand, Nimruz and Khost.

Afghanistan International Bank holds $790 million in deposits — about 20% of Afghanistan’s deposit base. The Wall Street Journal has described the company as "one of the country's biggest lenders" (in Afghanistan).

 

AIB’s Vision

We aspire to remain the most reputable financial institution and bank of choice in Afghanistan

 

AIB’s Mission

Our mission is to foster economic development in Afghanistan, to be a catalyst for growth, and ultimately contribute to the prosperity of the country and its people.

Assume that you are being hired as a management consultant by Afghanistan International Bank (AIB). Being a management consultant, you have been asked to prepare the following for the aforesaid company. 

Q#2: Identify the components of a mission statement in the aforementioned mission statement of the bank. Revise it by adding the missing components. The revised mission statement must have all the NINE components discussed in the class.

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