Sales of a particular product for the years 2017 through 2020 have been 43,466, 63,848, 51,112 and 79,210 respectively. What sales would you predict for 2021 using a simple four-year moving average?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Sales of a particular product for the years 2017 through 2020 have been 43,466, 63,848, 51,112 and 79,210 respectively. What sales would you predict for 2021 using a simple four-year moving average?
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